Will Pay-to-Publish become the norm for media relations?

I expect more media outlets will charge to place news online. What does this mean for the PR industry?

The pay-to-publish model is finally part of the mainstream media in the region, according to this article about one of the UAE’s largest newspapers wanting to charge companies for placing press releases on their website. The idea is simple – companies pay a specific amount to the publisher, and the press release gets run on the newspaper’s website.

This isn’t new. Other websites in the region follow a similar model. You pay your amount, and the news gets published online. The reasons why they’re doing this are sadly obvious. This year has been the worst on record for ad revenues for traditional publishers. Print has been decimated; the pandemic stopped the print runs for a time, and, once printing resumed, sales dropped. Online traffic has surged, but digital ad sales haven’t kept up. Publishers need the revenues.

I support the media, and I understand how they’re looking at any opportunity to find new revenue streams. But this issue raises so many questions. Here’s just a few.

1. Who defines what is newsworthy when money controls printing? Is there any editorial oversight or actual editing? And if there is, how does this factor into the whole process? Press releases in the region aren’t exactly breaking news, and will more likely send a reader to sleep than get them excited.

2. Who pays? Are some, such as government, exempt? Will SMEs get a pass/discount? Or will we see corporates and their budgets dominate the news?

3. Will Google/other aggregators downgrade the publisher’s websites? Or will reader traffic drop off? Either one would severely impact why any organization would want their news to be published on the site.

4. Who is responsible for inaccuracies? Are corporate press releases being checked for veracity by the editorial team? If they are, do inaccuracies get called out?

5. Finally, the issue of reader trust. If someone wants to place a paid news insertion into a publication, they’re usually given advertorial. And that space is marked clearly as advertorial. Will publishers clearly mark when content is paid for?

6. And the big question, what does this mean for PR agencies? Why should a client hire an agency to pitch if publication is guaranteed by money? You may say content generation, but algorithms are increasingly being used to write stories. Where does the agency add value?

I have other questions about this concept. Frankly, it concerns me. I’d rather publishers invest in good content and charge subscription rates. Or monetize their database. Even tax social media firms and push those revenues into editorial. Or anything that isn’t a pay-to-publish model.

One of the perks of this job is being able to pitch a great story and working with smart journalists who have an eye for a story, no matter who they’re talking with. With editors and journalists being cut, is this the future of publishing? Will your share of voice be determined by how much money you have to pay for publishing? I hope this is not the case.

Will the Paywall save Gulf Media?

Arabian Business will set up a paywall from the end of June, with a US$5.99 unlimited subscription model. Should others follow suit? (image source: http://www.whatsnewsinpublishing.com)

Paywalls – the notion of having to pay a monthly subscription to access news online – has long been a contentious issue, for publishers, journalists, and the public. However, paywalls and the online paid subscription model have worked; just look at the New York Times, which has arguably been saved by the paywall it introduced just under a decade back.

The old model of print media has been declining for years. And the coronavirus pandemic has accelerated the process. What we hadn’t seen was any attempt to bring the paywall model to the Gulf in any substantial way, to offset the losses that many publications are seeing, both from fewer people buying copies in-store, and from advertisers pulling marketing spend.

There’d long been talk of The National going digital only. And Gulf News journalists I know spoke of how the paper had also discussed putting up a paywall. However, it may be unsurprising that it’s a publication run by a private publisher which has taken the step of introducing a subscription fee for unlimited use of the website.

Announced yesterday via email to its subscribers, Arabian Business will be the first publication in the Gulf to put up a paywall. Here’s the text of their email message below.

Thank you for your support

Thank you for signing up on arabianbusiness.com and I trust you are benefiting from the news, insight and opinion that are available on the website, 24 hours a day.

The Covid-19 situation has certainly provided some challenges – but it has not stopped us. The editorial team continue to source, research and publish high quality, trustworthy content from the UAE and worldwide, keeping arabianbusiness.com as the number 1 site in the region.

The best content, local and international

Website users enjoy content on topics ranging from commerce to culture, construction to cars, property to politics, and sports to style.

You can read stories from the UAE and worldwide, brought to you in articles, interviews, videos and photography.

Learn more about the world’s most successful business leaders, the newest start-ups, multinational conglomerates and enterprises local to you. It’s all on the website, 24/7.

Improvements to the website from June 26th 2020

To further improve the quality and quantity of news we publish, the website is moving to a paywall model from June 26th 2020.

What does this mean? Everyone can read 5 articles a month, every month, for free.  To enjoy unlimited access across the entire website will cost just $5.99/month.

Why? Making quality content available around the clock, to anyone wherever they are in the world, comes with a cost. To ensure Arabian Business can continue to provide the high quality, accurate, insightful, entertaining and useful features and news that you are used to, we are introducing this nominal charge.

What is included in the cost?   

•   Two months free trial – try it without risk. After that, it’s just $5.99 a month

•   Unlimited access to the website, 24 hours a day

•   Arabian Business digital magazine, every 2 weeks – delivered via app to your mobile or tablet

•   Priority access to networking events, award ceremonies and conferences

And if you decide to cancel for any reason, you can.

How to sign up and enjoy unlimited access      

Click the link below and follow the very simple two step procedure.

If you have any questions about the new paywall, or any other questions regarding Arabian Business, feel free to contact us on the above email and one of our team will get in touch.

I am sure you will continue to enjoy the content created by our team of correspondents in the Middle East, Asia, Europe and the USA  – and from 2021 we hope to extend our coverage into both Africa and South America.

Kind regards,

The Arabian Business Team

The hope is that the subscription revenue stream will offset reduced ad spending in the short term. And longer-term, possibly make the publication less reliant on marketing budgets. This could be a very good outcome for two reasons. Firstly, publishers in the region often publish content their advertisers share with them (and sales people also push this message). The editorial teams will be less reliant on having to please advertisers with what is essentially advertorial copy. And second, it’ll enable the journalists to focus on news that readers want to see, namely more investigative journalism (which can also upset advertisers).

These are big ifs, and it’s going to take time to change established relationships between advertisers and publishers. But if a paywall leads to better journalism, I’m ready to put my money on the table and pay up. Given the number of journalists who are currently being let go of in the region (including, worryingly, at Arabic-language newspapers), it’s worth a shot. And I hope others follow the lead of Arabian Business, generate new revenues, and put that back into creating quality journalism that we all want to see.

The Media’s Demise and the Need for Self-Created Content

The crisis is killing media outlets. And whilst it’s heartbreaking to watch, communicators must start thinking about what is next when it comes to engaging external audiences (image source: Medium)

The last month has been devastating for media globally. Despite the fact that most of us are glued to the news, scouring for bright spots amid all of the darkness about those who are suffering, ad revenues have tanked as print media has struggled to get out editions and advertisers have cut budgets to the bone. Digital isn’t faring that much better – too few have been able to pivot quickly enough to be able to offer firms what they’re looking for right now, namely lead generation services such as webinars and targeted database marketing.

The Middle East’s press is feeling this too. I’ve spoken with journalists who have been laid off, and I’ve seen LinkedIn posts from sales people who have been let go. For those who still have a job, publishers have cut back on working hours. As someone who spent years as a journalist, I have such respect for those in the trade; they work long hours, they’re dedicated to getting out the news, and they’re underpaid.

What also pains me is that there’s little many of us can do right now. Most companies are focused on the basics right now, and that includes cutting back costs to save money for operations, and investing money to help sales (and this basically means digital services).

We’ve got to be prepared for many media closures.

How do we adapt, given that so many of the publications we work with, god forbid, won’t be around once we start to re-open and re-adjust?

The answer will effectively be about owned media. Smart communicators will have already started to move towards focusing more on both creating and hosting content. For example, we’re going to see more company-branded blogs, podcasts, and videos (not all webinars, I hope). Communicators will move beyond social media to embrace longer-form content, and they’ll need to do it quickly too.

We’ll need to adapt to the changes with reskilling – we’ll need to be able to set up a WordPress site, understand how to edit audio and video, and record content remotely. We will also have to better understand the world of analytics, to better sense when content is working, how it is working, and what we need to do to tweak our work to improve our engagement with audiences that matter to us.

This will require us to rethink how we operate with fewer media outlets, and retraining will need to be primarily top-down (younger communicators are often more digitally-savvy than their superiors, which we all must acknowledge and address).

The one hope I have for many of my media friends is that they’ll find new roles as content creators in-house. It’s going to be an adjustment, but we need your writing, your videography, your editing and analytical skills.

I want to add one last note – if you are a journalist who is looking for something new, please do reach out to me and I’ll help review your CV and give you advice. In the meantime, stay well and stay safe.

Digital Media Relations this Ramadan – Ideas to Engage

This Ramadan’s media events will look a lot like this. What are you doing to adapt?

It’s the first couple of days of Ramadan, the holiest month of the year for Muslims. It’s a key time too for media relations, with a host of traditions that PR people and journalists follow when it comes to relationship building (to see what I’m talking about, have a look here).

This year is sadly different, given the lockdowns in place across much of the region. But work will continue, and we’ll have to adapt. Here’s a couple of ways you can turn the physical divide into an opportunity to do more online with journalists.

The Ramadan Gift

It’s traditional to share Ramadan gifts with journalists. This would traditionally be something food-related such as dates or chocolate, given that we are fasting all day. The good news is that e-commerce is still functioning, albeit with delivery delays. There is still a challenge however, in that many journalists are working from home rather than work. If you’re thinking of sending over a gift, drop the journalist an email asking for their address details for the purpose of sending a Ramadan gift. They’ll appreciate the gesture.

The Charity Donation

Given the situation facing many across the world right now, it may be a good idea to donate to charity on behalf of the journalists you work with. Ramadan is a time for supporting those in need, and many charities in the Middle East region (or anywhere right now) will allow you to give to charity on behalf of someone else. I’ve done this many times, and it’s always appreciated by the journalists I work with. Do let them know you’re doing this, and ask them if they have a specific charity or cause they’d like to be supported. Given that it’s easier than every to give online, this is a simple but effective way to build relations with journalists whilst also doing good.

The Media Iftar

It’s standard practice to invite a number of media to an Iftar, the meal which breaks the daily fast. This won’t be possible this year due to restaurant closures. Even if restaurants are open, many people may not feel comfortable gathering outside of their homes with non-family members. This is probably the hardest concept to replicate – connecting via teleconference just won’t cut it (I can only imagine the aggravation of having to shout at a screen “turn on the mic” five minutes before the breaking of the fast).

There are other ideas which may work – one could be to arrange food deliveries to the journalists in question (ensuring food deliveries turn up on time during a normal Ramadan is hard enough, and I can’t imagine how difficult it will be with the additional demand this year). Another idea may be for those die-hard enough to value media relations above all else, and that is to hand-deliver food to your journalist contacts. It sounds strange, but it will be appreciated, and it may even be an opportunity for those journalists you’re treating to share a couple of pics of their Iftar.

Zooming for Islam (or using digital content)

The final idea is pretty simple – it’s using digital channels to connect with your journalist contacts. Teleconferencing is awkward in this region at the best of times, and I can’t imagine how this is going to work for a social event (and I doubt anyone around here is using Houseparty). One alternative may be to keep the social interactions simpler, and instead use more digital content to share with your media contacts. What I do mean? It could be as simple as Ramadan and Eid greeting cards shared over WhatsApp or email, to filming yourself and your team sharing personalized Ramadan greetings and sharing these over messaging apps. You can get creative when it comes to the content you’re making, but just be careful of the channels you’re using; email is more formal, and best for when you don’t know the journalist too well, whereas WhatsApp should be used if you already have a good relationship with the journalist (it’s a pet peeve of many journalists here for them to be WhatsApped by PR people they don’t know, or don’t want to know, well).

These are just a couple of simple ideas for you. If you have any, please do share. And before I end, Ramadan Kareem to you all. It’s a very difficult time for many people, so let’s be mindful of how we can help.

The End of an Era – Scott Shuey and his impact on the UAE’s media

Scott with his fellow journalists and podcasters Sarah Diaa and Ed Clowes. Scott taught many of the best journalists in the region how to get to the heart of a story

Nothing lasts forever. And that’s especially true in the region’s media, which has been on its own rollercoaster ride over the past decade and a half. Tomorrow will be a big downer for me, as Scott Shuey leaves the region.

For the few of you out there in the region’s PR scene who don’t know Scott, he was the business editor at Dubai’s English-language Gulf News. He’d been there for over a decade, joining in 2006. During that time, Scott did two remarkable things, given the media landscape in the region. He was able to break and report news stories that’d make any paper proud. And he also trained many of the best journalists around in the region today. Reporters including Alexander Cornwell (now at Reuters), Sarah Algethami (formerly of Bloomberg), and Ed Clowes (now at the Daily Telegraph) worked under Scott. His current team member Sarah Diaa described Scott to me as “an excellent boss”.

I’ll miss Scott, and what he was trying to do here. I worked closely with him, Ed, and Sarah (both of whom are brilliant journalists in their own right). They pushed new channels before they were popular locally, such as podcasts, and they also pushed the boundaries of what could be reported. For me, there’s nothing better than having to deal with a journalist I respect, and I respected every one who worked with Scott because he showed them how to get to the bottom of a story.

In a region where the media is struggling to deliver original news that isn’t click-bait, Scott and his influence will be sorely missed. For me, it’s the end of an era. Thank you Scott for all the memories, the tough interviews, and for taking to task so many communicators who needed to up their game when dealing with you and your team.

“Spoiled Journalists” – Why Communicators Should Support MENA’s Declining Media Sector

The Gulf’s media has had a shocking year so far, with a series of journalist layoffs in the UAE. Is there anything that communicators can do to support the journalists they work with?

I’ve been around the block, and I’ve read, seen and done so many bizarre things in my profession that I’m rarely phased. But there’s a moment once in a blue moon when I have one of these moments where I’m reliving Arsenio Hall.

What set me off was a piece published by PR Week Middle East. The journalist had interviewed a Dubai-based public relations practitioner. The title was “Journalists and Social Media Influencers are too spoiled.” I’ll share just one quote from the piece, which you can read after subscribing to PR Week.

Social media influencers and journalists are being so spoilt and most brands raise the bar very high because they send expensive gifts and also, they have been bombarded by hundreds of pitches a day. This will make it near enough impossible for our brand stories to get noticed in the sea of emails flooding to their inbox – as well as the number of gifts they receive.”

Firstly, I don’t understand how any PR person can lay the blame on the media when the gifts are being sent by the PR people (Santa, why did you bring me so many presents this year?). And secondly, at least for much of the media, this just isn’t happening.

The Media is Collapsing

Over the past month I’ve heard first hand about three dozen journalists being fired from two of the largest publishers in Dubai, the Gulf’s media hub. They’re either being offered salaries which are up to a third lower than what they’re currently making, or they’re being laid off because the ad money is being put into digital (read Facebook and Google).

Why does this matter to communicators? Firstly, the expertise of these journalists is invaluable; they know their beat given their local experience (most journalists are expats, and new journalists often come from outside of the Gulf) and they’re able to put stories into context (one journalist who was laid off from Gulf News is probably the best investigative journalist in the Gulf today). Secondly, like in other parts of the world, the number of public relations people is increasing, and the number of journalists is decreasing. Publishers are increasingly turning to freelancers, not just to provide copy to but actually run publications (they’re cheaper, as their direct and indirect costs are lower – think no medical insurance, no end-of-service benefits etc).

What is different in the Gulf is that without employment, expats must leave. There’s no gig economy to speak of, as individuals aren’t free to take on multiple roles/jobs (unless they’re nationals), and few ex-journos are willing to set up content shops given the costs of visas and setting up business licences. In addition, those journalists who remain are frequently finding themselves overextended, and they’re being asked to take up non-editorial activities, be it supporting on sales pitches, or arranging events.

How Can Communicators Help?

While I’d like to think that the global decline in print media is reversible, I’m not that naive. However, as communicators we have to play a part in supporting the journalists we work with (I’ll always have a soft spot for the media, partly because I respect what they do and partly because I don’t want my job simply to be about working with influencers).

Firstly, we’ve got to clearly state why earned media makes sense to our clients. In an age where trust in other media types is falling, much of the public still believes what they read in their newspapers and magazines. We’ve got to go further than this, and start looking at how we can work with media outlets on concepts such as native publishing. If media engagement matters to us, we have to think how we can support these outlets financially whilst ensuring that editorial and sales lines don’t blur (much of what we do with influencers is paid).

Secondly, I think many of us would benefit from spending a day on the media side. The person quoted in the PR Week article is right in one respect – there’s far too many pitches being made, pitches which aren’t relevant and which add little value to the audiences we’re trying to engage with and influence. We’ve got to move away from the mass-blast press release, and start thinking more critically about how we can create content that is both right for a publication in terms of its audience, and is of a high enough quality for the editor to say, “I’d like to run this piece.”

What I feel will eventually happen is that regional brands will start to move in the direction of organizations in Europe and the US by hiring former journalists as in-house content heads. A part of me would welcome this (the quality of content put out in this region needs to be drastically improved), but a part feels that we’ve got to think long and hard as to how we can work with the media industry to explain why they matter and how they should be considered a critical piece of both communications and advertising strategies for organizations in the region.

Given that last thought, I do hope that the Middle East Public Relations Association (MEPRA) will also step up and support the media sector; MEPRA shared the PR Week story without any comments on its own stated view for or against the “spoiled journalist” opinion. We need leadership in this space, and it’s got to come from industry bodies.

As always, I’d welcome your views.

Saudi Gazette and the end of print for the Gulf’s papers

The Saudi Gazette has been a print paper for four decades. Going forward, the paper will be digital only.

It’s started. The first major paper in the Gulf has shifted to digital only. Last week, the English-language daily Saudi Gazette announced that it’d be printing a paper copy for the last time. You can see the full announcement here. I’m also quoting from the article.


This is the last hard copy of your favorite newspaper.

No, this is not a requiem for Saudi Gazette. We are not saying Adieu.

We are greeting you with “Hello tomorrow!”

This, in fact, is a new dawn for the newspaper.

Change is the law of nature. Those who do not keep pace with change lag behind.

The newspaper industry has also undergone a sea change in recent years. News no longer breaks on the pages of newspapers.

The reading habits of readers have also changed. They scan headlines on the go and read what interests them at the time and place of their convenience.

While journalism will not die, print is definitely in its death throes. Many big banner newspapers have ceased publication.

In the US more than 500 local newspapers closed between 2004 and 2019. In the UK, some 245 newspapers have ceased publication since 2005. In Canada some 27 dailies have stopped printing.

These include big names like The Independent, The News of the World to name a few.

So in keeping with the times, Saudi Gazette too is going totally digital. This will give us a better and faster platform to keep you abreast of the developments taking place around you and around the world.

We are no longer restricted by column length and width. Now the canvas is wide open.

As we focus on digital dissemination of news, we assure you of exclusive quality content.

The references to Western media who have gone online only are, to me at least, misleading. We’re in a different market, where advertisers are spending less online than their counterparts in the UK or the US. Consumers here are increasingly wanting digital offerings, but they’re not paying for these services, unlike papers such as The Times or the Washington Post. And would the region’s readers pay for the content that the local papers are producing?

For the majority of newspaper publishers in the Gulf, print still makes up the majority of their revenues. And print matters as well when it comes to recognition. No self-deserving publisher in the Gulf would forego print if they had the choice (there’s long been talk of that number of UAE-based publications would go digital only).

I wonder who is next. Now that the Saudi Gazette’s publisher Okaz has crossed the Rubicon of announcing that they’re dropping print, who will be the next print to go online only. And what will this mean for their editorial. If a Gulf newspaper can’t make ends meet with a paper edition, there’s no way they can afford the same editorial staff with digital-only sales offerings.

My feeling is that this also reflects the views of certain individuals in government, who want to invest primarily in a single publication as a means to get their message out. While there’s still plenty of money which is being invested in publishing by these individuals, there’s less interest in media plurality. It’s neither helpful to promoting certain narratives, nor is it lucrative.

What does it mean for the PR industry? At its best, more focus on improving online media outlets, including more accurate numbers when it comes to readership and reach. At its worst, it means fewer journalists to work with as online-only publications slim down and focus on translating news from Arabic to English and vice-versa.

I love the Saudi Gazette, and I’ve worked with many of its staff. I hope that they are able to find a way to thrive in this new environment, both editorially and financially. As for the rest of the media industry, expect more digital-only announcements sooner rather than later.

The Truth Why Print is Struggling in the Gulf – It’s Ownership

As newspapers in both the US and Europe have shown, there’s still money to be made in good journalism. Good quality reporting is key, and that’s where we need investment.

It’s pretty rare these days that I’m moved emotionally by an article, but this one yesterday in the UAE’s The National managed to do the job. It was a commentary piece on how print can not just survive but thrive in today’s digital world.

While the article meant well, there were so many flaws that I had to write a counter-piece. One of the arguments used was media will have to specialize and focus on audience segmentation – they’ve been doing this for years through B2B publishing. Another was the need for publications to embrace social media – most journalists and publications are online, but it’s rare for digital advertising to replace print revenues.

As a former journalist, I’m passionate about the media. As a communicator, I value the ability of a professional journalist to cut through the crap and get through to the heart of the story, to report the news in a way that the publication’s readers will both understand and appreciate. Granted, we now have a plethora of ways to reach our target audiences, including social media and influencers, but nothing beats a great news piece or feature item. At their best, the media are impartial, influential and engaging.

It’s no secret that newspapers in the Gulf have struggled of late. Advertisers have moved marketing budgets online, mainly to the detriment of print. This isn’t a local phenomenon, and the issue has been discussed at length in the West for years. One answer is charging for content – the likes of the New York Times and the Washington Post have used paywalls to drive revenues. They’ve found that people will pay for good content.

The idea has been suggested here too, to charge for content to develop a new revenue stream. The question is, would you pay for locally-produced media? Is it of a high-enough quality for readers to subscribe and pay? My feeling is no. Compared to the US and Europe, there’s little original news or investigative journalism. This is understandable, given who owns many of the newspapers in the region. Publications here are often used to relay a government viewpoint, which explains why there’s so little variation in what you’ll see from paper to paper.

The countries where print thrives promote a plurality of viewpoints. Look at India, where print is thriving. If the print industry wants to succeed, it’s going to have to invest heavily in reporting news that readers want, rather than what owners want to publish. Print has a future, including in the Gulf. But we’ve got to think about what readers want, and will pay for if the media is to become a service people will want to pay for. Otherwise, we’re looking at a slow decline for what once was a thriving industry. I for one hope that day will never come.

Jamal’s Legacy – What PR Must Learn & Do Differently

Jamal was not only a remarkable journalist, but he was a wonderful person. I miss him.

It’s been over a month and I’m still in shock at what happened to Jamal Khashoggi, the Washington Post columnist who died last month while at the Saudi Consulate in Istanbul.

I knew Jamal. I first met him four years back at a SAGIA event in Riyadh. He was working with HRH Prince Al Waleed Bin Talal at the time, as a media adviser and the head of the soon-to-launch Al-Arab television channel.I knew of Jamal; he was the Arab World’s best-known journalist. Jamal was known for his bravery in tackling taboo subjects, and for being able to read the public mood better than anyone else. Jamal wrote for his readers, not his bosses. He’d twice been fired as editor-in-chief of Saudi’s Al-Watan newspaper. He was a journalist that I admired, both for his courage and also for his character (I’ve never met any editor-in-chief in the Arab world who was more open, more accessible and happier to talk than him – Jamal didn’t have an ego, but rather an appetite for debate and good conversation).

The coverage of what happened to Jamal has been extraordinary. One of the outcomes has been the beginning of a debate about the issue of freedom of speech, with one particularly brave piece by Abdel Aziz Aluwaisheg in Arab News (please do read the piece).

I want to focus this blog post instead on the role and responsibility of the PR industry, given the increasing amount of work done by agencies with governments around the world.

The “Everyone Should be Represented” Argument

There’s an argument that is often shared in the PR industry that everyone deserves reputation. This is the line used by individuals such as Lord Tim Bell. This defense, which is akin to the legal requirement for everyone to be offered legal counsel, misses two vital points. The first is the need for equal standards to be applied to all. To quote the previous Chair and Chief Executive of the Public Relations Society of America, Rosanna M. Fiske, who wrote in the Financial Times in 2012:

“We believe every person or organisation has the right to have its voice heard in the global marketplace of ideas. But for PR firms to represent dictatorships that do not afford that same freedom to their own people is disingenuous towards the liberties of a democracy and to democratic societies’ reputations as marketplaces for dissenting ideas.”

Even if we accept this argument, what do we do for those with no money? This is why the legal analogy is false. A lawyer will always be appointed to a defendant, no matter his or her financial status. This is not true in the PR industry. Many agencies do pro-bono work, but I doubt few are representing vulnerable groups in war zones. And that means by default that these people are voiceless. No one knows their stories.

What We Say Isn’t What We Do

What I’m often struck by is the dissonance between people’s views and their actions, especially in developing markets. I’ve seen time and time again senior practitioners tweet a piece of news about democracy in their own country, and yet they’ll be working for an organization that is being criticized by NGOs or single-issue groups. Are they aware of how they look? We live in a digital world, where people try to cultivate a different online persona. And many in the communications industry should know better when it comes to the difference between our online views, which are shared publicly, and our actions.

We also have a bigger issue to face, which is that of denial. When asked about a controversial client action, the most common response from a PR agency was, “we didn’t know.” We’re supposed to be consultants and analysts, the people who know what’s happening both externally and internally. This argument doesn’t wash with me. And it erodes the credibility in our own competency.

When we engage with anything that whiffs of controversy, we should be aware of what we’re getting ourselves into, and we should also be clear with clients as to our red lines. Once those red lines are crossed, we should walk away.

What has happened to Jamal is a tragedy. In the light of his death, I hope that we can all learn to become a more responsible industry. That’s the legacy we owe to him.

Shock and Awe: What is happening to the Gulf’s Media?

The Gulf is known for many things, but a controversial media isn’t one of them. The region’s media are known for not causing a stir, and for generally towing the line. There are exceptions – some local, Arabic-language radio stations in the Gulf host phone-in shows. One of them didn’t go so well. Here’s the story from The National newspaper.

It was a call for help from a man who couldn’t afford to provide for his family that was cruelly batted down by a prominent radio host.

But in the 24-hours that followed, Ali Al Mazrouei witnessed a justice of sorts when the radio jockey was suspended and his plight was heard in person by the leaders of the country.

The 56-year-old, a father of nine, spoke of his struggle to get by on a relatively low salary and a large family.

When he phoned Ajman Radio’s morning talk show Al Rabia Wal Nas on Thursday, he tried to highlight what rising living costs meant for families like his.

“The expensive prices are a big problem; everything is too expensive, including fuel, and the income is low,” he said.

“We want to provide for our children but we can’t buy anything; when one cannot make his children happy what is the point of living?”

When he spoke of inflation and the cost of basic goods, the show’s co-host Yaqoub Al Awadhi interrupted him to say there “there are retired people whose salaries are Dh10,000 and even used to be Dh7,000″ before the government raised payments.

The anchor went on to suggest that someone who could not live on that amount must have poor skills in managing finances and does not appreciate what he has.

Mr Al Mazrouei responded to say he does not spend money on anything other than his basic needs…

“We want to do good, when we see someone like us, we pray for him and we try to help when we find someone poor like us,” he said.

The radio host replied: “Don’t give anyone anything, just hold your tongue.”

“I don’t accept that you defame my country and say the people are all suffering.

“The salary you receive is from where? Where do you feed your children from? This all doesn’t deserve gratitude?”.

Mr Al Mazrouei responded that “I am an original national of this country, I am a Mazrouei,” as the host started to mumble, “where did you appear in front of me now from?” an expression in Arabic indicating an unpleasant encounter with someone.

The ill-tempered exchange continued for some time.

When news of the argument reached Sheikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman, he ordered the suspension of host Yaqoub Al Awadhi.

On Tuesday, Mr Al Mazrouei was received by the Crown Prince and the Ruler of Ajman, Sheikh Humaid bin Rashid Al Nuaimi, while Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, ordered that his situation be looked at immediately and his family helped.

Speaking to The National, the father-of-nine said: “This was the first time that I decided to raise this issue, because life was starting to close its doors in our faces. Instead of just worrying in vain every day I decided to take a proactive step.”

He said he does not want the host to lose his job.

“He jumped from topic to topic [when attacking me], it was so strange, but I say, may Allah guide him.

The second incident comes from Saudi, where a presenter on Bidaya TV told one of his guests live on air that his father had died (the video is below). The reaction was universal condemnation online, with a campaign that criticized the station for manipulating emotions for ratings. BBC Arabic has a full report on the story (it’s in Arabic, of course). A number of the station’s employees were suspended.

There’s been a great deal of change in the Gulf’s media over the past year. Is this an example of the change in sentiment which readers may feel on political issues seeping into other parts of the media? I’m not sure. But it cannot be coincidence for two events to happen in such a short space of time in a region which rarely sees such incidents.

As always, I welcome your thoughts.