Balancing the information load – Saudi’s Ministry of Health and the Coronavirus

Do images such as this reassure or panic the public? (picture credit: Arab News)

When it comes to many issues, be it driving or otherwise, religion, and long beards, the Kingdom has always made the headlines. However, Saudi Arabia has been in the news recently for what could be an emerging health pandemic. The disease, named the Coronavirus, was first discovered and identified in the summer of 2012. Since then at least 30 people have died in Saudi Arabia from the Coronavirus according to the World Health Organization as reported by Reuters on the 31 May.

The country’s Ministry of Healthy has been criticized over a number of issues related to the Coronavirus. First up was the issue of firing the doctor who discovered the first case in the Kingdom and reported the virus (for the full story click on the link here for the piece on the UK’s The Guardian.

However, recent criticism has focused on a lack of transparency when releasing information about the Coronavirus. An article yesterday published in the English-daily Arab News was particularly scathing (by Saudi standards). I’m linking the article here and will quote in full below.

A specialist in infectious diseases said that withholding information by the Ministry of Health about the spread of the coronavirus following the deaths of the infected patients is significantly damaging and provides no benefit.

The specialist spoke on the condition of anonymity. He said citizens and residents in Saudi Arabia have the right to accessible information about the disease.

“I do not know why the Ministry of Health discreetly hid the information of the first case of Coronavirus in Saudi Arabia, and the infection got to Al-Ahsa region where the disease has appeared and is starting to spread. They bear the responsibility for this,” he said.

The specialist suggested that the reality seems to be withheld from the domestic public opinion, and the public does not know if the ministry has detailed information about the spread of the virus and refuses to disclose it, or whether they have not reached any conclusion. He said the Ministry of Health looks at research centers in Saudi universities as competitors when the relationship with research centers at universities should be a complementary relationship, not competitive.

He added that MoH indeed prefers to discover the scientific research on diseases via universities abroad rather than Saudi universities, although there are a number of Saudi universities that enjoy a huge potential and have reference laboratories recognized by the World Health Organization (WHO).

However, the Ministry of Health refuses to cooperate with them because they perceive them as competitors in spite of their supportive work with the MoH, he said.

He said preventive measures taken by the Ministry of Health lacks transparency, with no announcement about where the spread of infection started and whether it originated in Al-Ahsa or came from abroad. He also noted that ministry did not give any scientific information or details about the reasons for the spread of the virus.

“Unfortunately there are no details and nothing was published except the number of cases and deaths. This is not enough. It does not allow us to investigate the causes of the disease.”

Today, he said, there are more than 30 cases, but there is no clear information about the source of the disease and we do not know the results of the investigations.

What’s prominent here is that the article is a translation of a piece from Al-Eqtisadiah newspaper. Both papers are owned by the Saudi Royal family and the fact that these opinions are now running in the local press doesn’t bode well for the Ministry of Health. There’s no name associated with the ‘specialist’ and no invitation to respond by the Ministry.

There’s a significant lack of information about the Coronavirus, and when there’s a lack of awareness about a public issue such as a suspected epidemic people will seek information from other sources, most especially social media. However, if a public body reveals too much information they will be open to criticism that they are creating an unnecessary panic. There’s an interesting take on this issue by one public health blog, the Avian Flu Diary, that I’m going to quote below (do read the article in full if you have time).

We may simply be seeing a public relations backfire created as a direct, and 100% foreseeable, consequence of an overly secretive Saudi risk communications policy.

If there’s one thing you can count on in a crisis, it’s that rumors and speculation will rush in to fill any information void.

The other possibility is that this outbreak is somehow substantially worse than we are being told. But if that’s true, it seems unlikely that they could keep it hidden for very long.

Which puts us in a watchful waiting mode, looking for any indication – one way or the other – of how this outbreak is playing out.

It’s hard to see how this case has brought to light any positives for any of the parties involved. However, if there’s anything to be learned my hope is that the Ministry hires a public affairs agency that is specialized in such crisis communications, as this issue has the capacity to become much bigger and at a pace that few communications people would be able to handle. Remember SARS anyone?

Block and Bridge the SABIC way – an example from the World Economic Forum

Al-Mady is a media veteran and knows how to handle journalists through the use of techniques such as block and bridge (picture source: Arabianoilandgas.com)

There’s few companies which have a better reputation in the Middle East than SABIC. Founded almost forty years ago, Saudi Basic Industries Corporation has grown to become one of the world’s largest chemicals businesses and one of the top 100 corporations worldwide. SABIC is the largest public company as listed on Saudi Arabia’s stock exchange.

But no matter how well you try, there’s always some things that you can do better. SABIC’s CEO Mohammed Al Mady was at the World Economic Forum last week which was held in Jordan. Al Mady was speaking on a panel discussion alongside Saudi Arabia’s Princess Ameerah al-Taweel, the wife of Al Waleed Bin Talal and one of Saudi Arabia’s most outspoken women when it comes to female rights and the issue of change in the Kingdom.

Unsurprisingly, the issue of women’s employment in the Kingdom came up. This topic has been a major issue of debate over the past couple of years as the Kingdom has pondered how best to get women into work without upsetting cultural sensitivities.

The below quotes are from an article on Arabian Business which are a discussion between Princess Ameerah al-Taweel and SABIC CEO Mohammed Al Mady. It makes for an interesting if embarrassing read.

While a member of the audience during a separate WEF session on the Arab employment crisis, Princess Ameerah challenged Saudi Basic Industries Corporation (SABIC) CEO Mohammed Al Mady to explain why his company had not “opened the door” to Saudi women.

Al Mady defended the company by saying it had employed 50 women, but the audience laughed when it was revealed SABIC had 20,000 employees.

“We have been slow for sure,” Al Mady conceded.

“That was not really by design that we want to be against women or anything, but we want to get the best practice done in Saudi Arabia because there are many mistakes that have happened and it really gives bad names for the employees and the employers.

“Now we’re in a position to get the best practices and do it in our company and you will see a big change.”

Well, yes, it’s not the best publicity for SABIC especially when one considers that most of SABIC’s plants are in the Eastern Region where women have been employed in mechanical roles by Saudi Aramco. However, what Al Mady did was a classic public relations tactic; he blocked and bridged. The technique is well-known and allows the interviewee to switch attention back to a key message or talking point. And Al-Mady spoke about a perennial favourite, military conscription. Below are quotes from both Arabian Business and Al-Arabiya.net.

“The countries have to work very hard in how to change the perception of their youth so that they can accept the existing jobs.

“How do we change them? Governments have to probably draft them into the military for six months before they go into the job market … [to] give them resilience, [teach] them how to be modest, how to work, how to take the ladder step by step until they reach what they want.”

“It gives them resilience… they have to take the ladder step-by-step before they get what they want. The countries have to work very hard and have to change the perception of their youth so that they can accept the existing jobs… The people themselves need to change.”

While I’m not completely sold on the concept of military service (it hasn’t done many favours to Egyptians, Syrians or Lebanese) Al-Mady’s block and bridge captured more headlines than the female employment gaffe and it says a great deal about Al-Mady’s media skills. If only more CEOs had his media abilities (maybe that’s a subject for another, future post).

How to pull off a public relations fake coup – the handsome Emirati who didn’t get kicked out of Saudi

Saudi Arabia often has the ability to surprise, delight and amaze in equal measures. But every now and then, it’s not the Magic Kingdom that surprises as much as the lack of knowledge and ignorance shown by the outside world. One story broke in April that didn’t fail to grab headlines the world over.

Allegedly three Emirati men were kicked out of Saudi Arabia’s largest cultural festival by the religious authorities for “being too handsome”. The three men were asked to leave Janadriyah and then deported from Saudi to protect the virtues of the Saudi women present. The story was broken in America by Jezebel and the piece makes for a very entertaining read.

There’s been literally thousands of pieces now written on this and the ensuing ‘outing’ of one of the men, an aspiring actor whose name is Omar Borkan Al Gala.

Unfortunately ladies, which Omar obviously exists the story is a hoax. LiveLeak website was one of the first to break the news of the hoax and this is how whoever was behind the public relations coup did it.

Let’s start firstly with the facts. We have three Emirati men who were kicked out of Janadriyah. Firstly, this is feasible. Riyadh is a conservative place and the religious authorities are present at Janadriyah to monitor all the naughtiness that goes on. However, having been to the Festival a number of times these three would have had to have whipped off their kandouras/thobs to get kicked out such is the amount of inappropriate behaviour that can occur at Janadriyah.

There was an incident at the UAE pavilion when one of the religious authorities objected to Emirati singer Aryam’s presence at the event. He himself tried to force her removal but was instead arrested by the National Guard. The incident was captured on Youtube and is below.

The other apparent truth is that one of the three Emiratis who was outed was present at Janadriyah. However, he had gone into the family section where single male bachelors are not allowed and started dancing. His dancing apparently wasn’t to the taste of everyone present and he was asked to leave the area according to LiveLeak which quotes from a news piece which now seems to have disappeared.

And that seems to be the basis for what then happened.

Someone with an active imagination, a good deal of time and a great deal of media talent spotted an opportunity to seed a story with Elaph.com, an online website that focuses on news in Saudi Arabia. The original story, which has disappeared into the caches of the internet, wrote that three Emiratis had been deported from the Janadriyah Festival and Saudi Arabia for being too handsome. There was a quote to this effect from an ‘unnamed’ Saudi official.

The story quickly snowballed after getting picked up by the English press in the Kingdom, and one of the three men, Omar Borkan Al Gala, apparently outed himself on his Facebook page. The man became a celebrity overnight. He’s been interviewed worldwide and he’s already picked up acting work.

The story surrounding Borkan Al Gala, which loosely translates to Volcano of Love, contains numerous inaccuracies. The first is deportation from Saudi Arabia. As an Emirati and a GCC National he cannot be deported from Saudi Arabia under these circumstances. I’ve never even heard of a GCC National being deported from one country to another. Strike one…

Secondly, the other two Emiratis have never been outed. You’d think that they’d be in on the act as well and keen to grab their fifteen minutes of fame. But unfortunately, the ladies will have to wait for their pictures to be plastered over the web. Strike two…

And finally, the story broke via a news website from an ‘unnamed Saudi official’. Saudi officials rarely speak out of turn, especially on such a topic. It took over a week for Al Gala’s name to be ‘leaked’. In this day and age of instant social media updates, I’d have assumed that this story and the identity of the three Emirati men would have been the news item on both Saudi and Emirati Arabic-language Twitter networks. But no, that wasn’t the case. Strike three…

I’ve got to give it to Al Gala. He’s made the most of the opportunity, of the ignorance about Saudi Arabia, and of the lack of fact-checking on this one. It’s a fun story and one which doesn’t do any harm. But seriously, being too handsome for Saudi? Have the Emiratis met any Saudi boys lately? In the words of my partner, “Saudi men are much more attractive…”

He got kicked out of Saudi and I didn’t? But I’m impossibly handsome (source: http://www.hippobrigade.com)

A Riyadh favourite – Wadi Hanifah and Diriyah

There’s nowhere I love more than Wadi Hanifah and Diriyah. Only fifteen kilometers from Riyadh’s Olaya road Diriyah is the home of the Al Saud family and was their first capital. Parts of Diriyah are a UNESCO world heritage site and the area is full of mud-brick structures, some of which are in disrepair. Diriyah is the perfect get-away from Riyadh’s hectic pace. Here’s some pictures of my latest trip down, after the recent April/May rains. I do hope you enjoy and if you’d like to know more about the place do read the Wikipedia entry here.

Visiting Saudi Arabia’s Moon Mountain

Here’s another set of amazing images from Jeddah-based photographer Thamer Ossra. Moon Mountain is only 45 minutes drive from Jeddah and is named after its stunning landscape. The views from the top of Moon Mountain are remarkable. Enjoy the images and I hope you also get the chance to visit.

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Red Bull and a crisis in Kuwait that hasn’t hit the headlines

Surprisingly, Red Bull has not hit the headlines for what appears to be a number of major events in Kuwait. The company, best known worldwide for popularizing the energy drink concept, has apparently been embroiled in a crisis in Kuwait after a young Kuwaiti passed away after drinking too many cans of Red Bull. I’m going to continually use the word apparently as there’s no information out there in English and the only information in Arabic can be found on chat rooms.

According to Kuwait’s social media scene the Kuwaiti Ministry of Commerce has of the end of March banned all sales of Red Bull to those under 16 years of age. The below are a news piece from Kuwait’s news agency Kuna and an image shared over twitter of a Red Bull fridge with a sign in Arabic saying that Red Bull is not for sale to those under 16 years of age. Here is the same info on a discussion forum.

The article from Kuna on Kuwait’s decision to ban Red Bull sales to those under the age of 16. There’s no publishing date on this however (credit: Downtimes)

And a sign on top of a fridge which states that no sales of Red Bull are allowed to those under 16, which is supposedly from a Kuwaiti grocery store (credit: UAEwomen forum)

Kuwait’s Twitter community has also been focusing on the news, but surprisingly the topic hasn’t been trending outside of the country.

Whether this is all true or not, as it always the case with the internet the story is spreading especially in Arabic. The news can now be found on sites across the Gulf in Arabic. The fear may be that other GCC countries will follow Kuwait’s lead (such an action wouldn’t be unusual). However, it’d be fascinating to know what Red Bull has done to tackle this issue. There have been suggestions that Red Bull has upped its ad spending to tackle the issue, and that may explain why there’s little news of this in Kuwait’s vibrant media scene.

However, Red Bull has avoided the spotlight before. If you do read Arabic have a look at this piece on Red Bull apparently employing women to hand out cans in Riyadh back in December. Some would say brave, others would say silly.

Women walking outside of Riyadh’s Kingdom center apparently handing out Red Bull to passing motorists (credit: Murmur website)

A view into Saudi Arabia with the BBC’s Frank Gardner

Saudi Arabia is a fascinating country but unfortunately it’s not the most accessible of places. The BBC’s Frank Gardner returned to the Kingdom after a number of years away from Saudi Arabia. I’m not going to write further about the news piece as my words will not do justice to the programme. Enjoy, turn up the volume, and glimpse into a country and a society that is experiencing a radical change (my only caveat is that I’m more optimistic on how Saudi Arabia is doing).

The awe of Al Wahba Crater

I was sent these pictures by a great Saudi photographer and friend Thamer Ossra. The location is Wahba or Al Wa’aba Crater, one of the largest craters in the Middle East. The crater is 2.5km wide and the cliffs on the crater’s side drop vertically by 270 meters to the crater’s base. In the center of the crater is an amazing salt field.

Wahba crater is 250 kilometers east of Taif just off the Makkah-Riyadh highway. It’s a remarkable place to visit. If you have the chance, just go!

Is Saudi in love with or scared @*#$less by Twitter?

Does this make sense? To anyone? (credit: Arab News)

Someone tell me, what is going on in the Magic Kingdom. Today we have a wonderful piece of editorial quality in Saudi Arabia’s English-language newspaper Arab News. The piece, titled Twitter may be linked to IDs, suggests that the country’s government is studying how to link Twitter accounts to identification cards, presumably to better monitor what all those naughty people are doing on the social media site. Here’s a link to the article and a quote from the piece below (as a journalist in Saudi I’ve never heard of the IT expert, but I’d probably disagree with his comments).

Twitter users beware. The Communications and Information Technology Commission (CITC) is currently studying the possibility of linking the access to microblogging site with the personal identification of social media users, according to sources.

The move is likely to create ripples in the social media circles.

A source at the CITC described the move as a natural result of the successful implementation of CITC’s decision to add a user’s identification numbers while topping up mobile phone credit.

Twitter has changed Saudi, period. And it’s not just me saying that either. There was a wonderful piece on Twitter and Saudi Arabia by CNN’s Christiane Amanpour about how the social media site has transformed how Saudis communicate.

Even the Saudi government has got in on the Twitter act. Public figures including culture and information minister Dr. Abdul Aziz Khoja, labor minister Adel Al-Faqih, and commerce minister Dr. Tawfiq Al-Rabiah all use Twitter, as do religious figures. A number of Saudi royals are also on Twitter and merrily tweeting away. And then there’s Al-Waleed. At the end of 2011 the Rainbow Prince and number XX on Forbes’ billionaire list Prince Alwaleed bin Talal announced a $300 million investment in the website. He said at the time that: “the move demonstrates our ability to identify promising investment opportunities with high potential for global impact.”

The above article follows on from a piece earlier this year in Arab News, which I’m going to quote in its entirety and which you can read yourself here.

It is very difficult to monitor Twitter, one of the most popular social networking sites in Saudi Arabia which at the moment has more than 3 million active users, according to Abdulaziz Khoja, Saudi Minister of culture and information.

“The ministry cannot monitor everything published on Twitter,” Khoja said in a statement.

He stressed the difficulty of monitoring what everybody writes, relying on the need to raise awareness among society members regarding what they write and publish on Twitter, a local paper reported.

Nonetheless Khoja declared that the ministry is following up what is happening on Twitter with a number of government agencies.
The minister highlighted the need to raise the consciousness of the active users of social networking sites and to assist the Ministry of Culture and Information in the monitoring process.

However, Khoja refused to compare the situation of social sites with online newspapers, which have been streamlined following a recent regulation.

Khoja stressed that the control on Twitter should originate from individual values and community culture. “With time, individuals will learn to express their opinions and to deal with the events in a more understanding, knowledgeable and accommodating approach,” Khoja said.

So what’s next? Monitoring what people say/think? Good people in positions of authority, Twitter is a channel and not the source. Someone tell me, what is going on. All I hear is tweet, tweet, flip, flop, flip, flop.

Understanding the Gulf’s psyche through social media (well, mainly Twitter)

What are the religious police up to now? Didn’t they learn from #Dammam-Hayaa-Closes-Dinosaur-Show? (credit: expo2020)

I’m endlessly fascinated by social media and how people interact online. For me, online interactions tend to shed light on people’s off-line personalities. In this post I hope to share my own observations about how each of the Gulf’s nationals deals and interacts online.

Let’s start with Bahrain. Bahrain possibly has the highest concentration of social media users in the Gulf. Bahrainis are very media-savvy and that shows in their effective use of social media channels. The country’s polarization following the events of February and March 2011 is evident online, with the two sides doing their utmost to ensure that their voices are heard. Bahrain has some of the most-followed Twitter users in the Gulf but they inevitably relate to the political and human rights situation on the island. There’s a lot of trolls out there as well, so be aware that if you’re going to delve into any issue relating to Bahrain you’re going to draw attention to yourself.

Emiratis are fiercely patriotic and proud of their country’s achievements over the past 41 years. Emiratis speak in unison when it comes to politics and are the most supportive nationality in terms of the country’s leadership. Unlike Saudi, Kuwait, or Bahrain you’ll find little debate on the country and its long-term direction but more insight into social issues particularly those which affect the national community. You’ll find royal family members online, members of the Federal National Council, a police chief and lots of UAE-based expats.

Kuwaitis are known for many things, including being opinionated. This is no different online. The Gulf country with the most blogs per person Kuwait is all about politics and disagreement. Kuwait’s politics is just as vibrant online as it is in the country’s parliament, and when you mix in other electrifying issues such as the Bidoon, the country’s rulers, the Arab Spring and religion you’re going to come up with an incendiary cocktail. Some of the most interesting Tweeters are Kuwaiti bloggers and parliamentarians. Just handle with care!

The Qataris are a mischievous bunch. When they’re not commenting on Qatar’s latest attempt to buy a path across the globe (what next after Marks and Spencers?) they’re making the most out of their sense of fun with raucous commentary on the latest goings on in their country. Their musings on Qtel’s attempts to rebrand itself to Ooredoo were biting, as was the boycott against the very same company for its poor customer service (is anyone in the UAE and Etisalat listening?). The Qataris are a wonderful bunch to follow. And one or two of them love their Dunkin’ Donuts coffee!

Saudis, yes you cannot avoid them online just as you cannot avoid them in the physical world. I love Saudis and I love them just as much in cyberspace. They’re open, they’re diverse and they talk about everything. Saudis are not afraid to poke fun at themselves and they’re just at home talking about social issues, politics, arrange boycotts (aka AlShaya and Al-Marai) and even debate religion. There’s some remarkable Saudis online, from preachers to royals and ministers. Saudi is one of Twitter’s fastest growing markets. And they watch more Youtube than any other country worldwide. They are officially living online. And yes, one of them owns (a bit of) Twitter.

And finally, there’s the Omanis (I’m skipping the alphabetic sequencing on this one). I’ve rarely come across Omanis on social media, possibly because I’m not close to issues that they write about or follow. Omanis are known to be kind, courteous and have a fun sense of humour. Which means I really should go and find some Omani tweeters to detox from all of the politics and debate in the rest of the region.