Surprisingly, Red Bull has not hit the headlines for what appears to be a number of major events in Kuwait. The company, best known worldwide for popularizing the energy drink concept, has apparently been embroiled in a crisis in Kuwait after a young Kuwaiti passed away after drinking too many cans of Red Bull. I’m going to continually use the word apparently as there’s no information out there in English and the only information in Arabic can be found on chat rooms.
According to Kuwait’s social media scene the Kuwaiti Ministry of Commerce has of the end of March banned all sales of Red Bull to those under 16 years of age. The below are a news piece from Kuwait’s news agency Kuna and an image shared over twitter of a Red Bull fridge with a sign in Arabic saying that Red Bull is not for sale to those under 16 years of age. Here is the same info on a discussion forum.
Kuwait’s Twitter community has also been focusing on the news, but surprisingly the topic hasn’t been trending outside of the country.
Kuwait Banned Red Bull, Hahaha xD , I Didnt Like It Anyways 😛 , Long Live Barbican ♥
— вαѕѕαм αнмє∂™ (@BassamSays) March 26, 2013
Whether this is all true or not, as it always the case with the internet the story is spreading especially in Arabic. The news can now be found on sites across the Gulf in Arabic. The fear may be that other GCC countries will follow Kuwait’s lead (such an action wouldn’t be unusual). However, it’d be fascinating to know what Red Bull has done to tackle this issue. There have been suggestions that Red Bull has upped its ad spending to tackle the issue, and that may explain why there’s little news of this in Kuwait’s vibrant media scene.
However, Red Bull has avoided the spotlight before. If you do read Arabic have a look at this piece on Red Bull apparently employing women to hand out cans in Riyadh back in December. Some would say brave, others would say silly.
By banning the energy drink to kids16 and under will make the product that much more popular….. And could create more curiosity amongst young people. Kids will always want to try what they can’t have!!!
Awareness through media postings and education is the best way to go about it. -Paul M.