Social Media trends for 2015 – Instagram hacking

We’re only a few days into 2015 and yet we’ve already seen one trend that is likely to become a major issue in the Middle East. Over the past two weeks a number of Instagram accounts of celebrities and well-known figures have been hacked. The first to be targeted, at the end of 2014, was the Lebanese singer Nancy Ajram.

Nancy Ajram’s account was hacked at the end of December

Ajram was only the first of a spate of hackings. Only this week the Crown Prince of Dubai, Sheikh Hamdan Bin Mohamed’s Instagram account was broken into by a hacker called @MRJL6H, who posted a number of images with text which can be translated as ‘we do not claim to be intelligent, but seek to destroy those who themselves claim to be intelligent.

Sheikh Hamdan Bin Mohamed's instagram account was hacked for only a short period but the hacker posted a number of images

Sheikh Hamdan Bin Mohamed’s instagram account was hacked for only a short period but the hacker posted a number of images

The hacker @MRJL6H posted several images highlighting his/her views on Sheikh Hamdan's Instagram account

The hacker @MRJL6H posted several images highlighting his/her views on Sheikh Hamdan’s Instagram account

Yesterday, a Bahrain-based actress and model Shaila Sabt was hacked in a similar manner to that above by @2h2, using presumably the same techniques used to hack into Sheikh Hamdan’s and Nancy Ajram’s accounts.

Bahrain-based actress Shaila Sabt had her Instagram account hacked by @2h2 in what seems to be a copycat of the hack on Sheikh Hamdan's account

Bahrain-based actress Shaila Sabt had her Instagram account hacked by @2h2 in what seems to be a copycat of the hack on Sheikh Hamdan’s account

There seems to be no reason to attack these Instagram celebrities, besides from the number of their followers. However, the compromising of these accounts is a reminder to everyone online to be aware of their security and initiate two step authentication where possible. If you’d like to know more about two step authentication read Google’s advice here.

My own feeling is that this trend will only grow during 2015. We’ve been fortunate to avoid hacking incidents, despite the popularity of social media in the Gulf. That may change over the coming 12 months, and we may see many more social media celebrities being hacked, either for fun or to spread a particular political or social message.

How many followers have been lost by the Gulf’s Instagrammers?

Instagram has deleted millions of fake accounts, pulling down the follower numbers for many accounts in the Gulf (image source: http://cdn.slashgear.com)

This week, photo-sharing app Instagram removed millions of accounts believed to be posting spam. The action, which has been dubbed the “Instagram Rapture”, hasn’t spared Instagrammers in the Gulf. Instagram is popular in the Gulf, particularly in Kuwait, where some Instagrammers have become celebrities in their own right and have turned the application into a living.

Globally, many of the world’s top 100 Instagram accounts have been hard hit by Instagram’s move to delete fake accounts. Figures released by developer Zach Allia have revealed that celebrities such as Justin Bieber lost over 3,500,000 followers.

So, how did our own Instagrammers do? For Kuwait, stats compiled by the website Kuwaitiful compare numbers before and after. Have a look below at the top accounts in Kuwait (not all are Kuwaiti based, mind you).

Before and after the Instagram purge in Kuwait. Some accounts have hardly been affected, while others have seen their follower numbers fall drastically (source: www.http://kuwaitiful.com/)

Before and after the Instagram purge in Kuwait. Some accounts have hardly been affected, while others have seen their follower numbers fall drastically (source: www.http://kuwaitiful.com/)

For Saudi and the UAE, I’ve gone to Social Insider which also compiled the numbers before and after. Again, we’re seeing a similar picture, with some accounts hardly affected, while others have lost a double-digit percentage of followers (apologies for the image size, but you can zoom into the image to read the numbers).

This list of Instagram accounts from Saudi and the UAE includes the numbers from before and after the purge. One account lost 40% of its followers (source: www.http://social-insider.com)

This list of Instagram accounts from Saudi and the UAE includes the numbers from before and after the purge. One account lost 40% of its followers (source: www.http://social-insider.com)

The reaction from celebrities in the US hasn’t been kind. Rapper Ma$e, who lost more than a million followers, deleted his account after being accused for buying followers. How will those celebrities in our region respond, especially the accounts which have lost over ten percent of their total follower numbers? Also, will this affect how much these Instagrammers are charging for posting paid content? It’d be interesting to hear your thoughts on this one.

Beware of the booze! The UK Embassy in Qatar’s @ukinqatar Twitter feeds spreads its Christmas message

Christmas is a merry time of year, and, if you are following the UK Embassy in Qatar on Twitter, then you’d be forgiven that all of us Brits are enjoying ourselves much more than is safe during December.

In the run up to Christmas on the 24th/25th of December, the UK Embassy began tweeting its annual countdown using the lyrics of the traditional song ‘the 12 Days of Christmas’. The Embassy has decided to remind British nationals in Qatar of their behaviours, with a specific focus on alcohol and its side effects.

While there’s not been a backlash as much as bemusement around the campaign (see below for reactions), the reasons for this messaging seems to be the need to stress good behaviour among British nationals in Qatar and the wider Gulf. A British Embassy spokesman told the Doha News that debate around its campaign was welcome.

“We are glad our 12 days of Christmas tweets have sparked a debate amongst Doha’s Twitter community. Whether you love them or hate them, we hope that they make people stop and think about the best way to enjoy a safe and happy festive season.

Christmas is a special time for many of us in Doha but it can be a time when people become carried away with the festivities and forget that the culture and laws in Qatar are different to that of the UK.”

https://twitter.com/vanish_forever/status/540455820803063809

https://twitter.com/escapetoqatar/status/540464143023624192

https://twitter.com/bradycreel/status/541535613745627136

The following Tweets from the Embassy have focused less specifically on alcohol, and whilst some of the responses to the account, which is followed by over 9,000, have been positive and thankful for the reminders, others have been less than impressed. Let’s hope the embassy focuses on positive messaging next year.

#ChallengeBahrain, an island in gridlock and a social media backlash

If you were planning to enjoy a quiet weekend in Bahrain this weekend, you’ll have been disappointed. Most likely, you’ll have also spent your Saturday stuck in traffic. The island kingdom was host to Challenge Bahrain, a professional triathlon with a $500,000 prize purse. Most importantly, for the smallest country in the Gulf (which measures a whopping 765.3 km²), the Challenge Bahrain triathlon covered a total of 113 kilometers.

The size of the triathlon meant that many of the roads around Bahrain were closed for most of Saturday, including the island’s key highways such as King Faisal Highway, and Sheikh Isa Bin Salman Causeway. Unfortunately, most of Bahrain’s residents seemed to be unaware that there was 1) a race, and 2) that the race would mean traffic chaos during the weekend.

To give you an idea of how much the race affected the island, this is a map of the race's path across Bahrain

To give you an idea of how much the race affected the island, this is a map of the race’s path across Bahrain

The ensuing disruption to traffic meant that most people decided to stay at home. Instead, they vented their annoyance online, on social media. To give you an idea of how popular the topic became, have a look at the below analysis from Keyhole, and remember that the total population of Bahrain is just over 1.3 million people.

An analysis of the #ChallengeBahrain hashtag by Keyhole

An analysis of the #ChallengeBahrain hashtag by Keyhole

Tweeting and messaging with the hashtags #ChallengeBahrain and #ترايثلون_البحرين Bahrainis showed their feelings about the race and its planning. They let the race organizers know of their displeasure.

A small selection of the Twitter posts using the hashtag #ChallengeBahrain

A small selection of the Twitter posts using the hashtag #ChallengeBahrain

More tweets from yesterday's #ChallengeBahrain

More tweets from yesterday’s #ChallengeBahrain

For those heading to the airport it was even worse. As many of the roads to Bahrain International Airport were closed people had to walk for kilometers just to make it to the terminal.

Images of the traffic from Al-Deir and Samaheej near to the Bahrain International Airport. People had to walk for miles to reach the terminal building.

Images of the traffic from Al-Deir and Samaheej near to the Bahrain International Airport. People had to walk for miles to reach the terminal building.

Unfortunately, Bahrain’s Gulf Air was one of the sponsors. Forty two flights were delayed due to transportation in and around the Airport; hardly the type of brand association any airline would need.

The traffic was so bad that even Bahrain’s chief traffic cop had to apologize publicly for the mess.

Bahrain's top traffic cop apologizes for the gridlock during #ChallengeBahrain

Bahrain’s top traffic cop apologizes for the gridlock during #ChallengeBahrain

Some Bahrainis did see the funny side. Many created and shared memes, particularly on dark social sites such as Whatsapp, hinting at how successful the event had been in shutting down Bahrain, a feat which even Bahrain’s main political opposition couldn’t achieve.

A meme of AlWefaq's leader and #ChallengeBahrain

A meme of AlWefaq’s leader and #ChallengeBahrain

While the event came to a close on the same day, many of the organizers are looking ahead to 2015 and the second edition of Challenge Bahrain. For most Bahrainis, their hope is that someone will be listening to their social media and that whatever happens next year will not impact the island on the scale as they saw yesterday. If it takes several months to get in shape for a triathlon, I can’t wait to see what the island’s residents have in store for next year’s gridlock as they prepare over the next 12 months for Challenge Bahrain 2015.

First there was #MyDubai, and now we have #InAbuDhabi – Promoting a city on social media

Will #InAbuDhabi do for the capital what #MyDubai has done for Dubai’s social media presence?

There’s a saying that imitation is the sincerest form of flattery. If that’s the case, then #MyDubai, the social media campaign which was launched to give the city’s residents a way to tell their own story, now has another honor to its name in addition to the one million Instagram uploads.

Abu Dhabi has followed in the footsteps of #MyDubai and launched its own hashtag to share experiences. To quote from the Khaleej Times:

Residents and visitors to the Capital have a new platform to share their experiences and events: #inAbuDhabi.

Announced on Sunday by the Abu Dhabi Tourism and Culture Authority (TCA), the new online service is meant to promote the emirate’s culture, entertainment, heritage and hospitality both at home and abroad.

“The #inAbuDhabi campaign will be wide-reaching and rolled out across all communication channels of our visitabudhabi online resource. It will be used across social media for maximum reach and impact and will be a tool to tell the destination story locally, regionally and internationally,” said Mouza Al Shamsi, acting executive director of Marketing and Communications at TCA.

So far, so good. However, despite launching the campaign on October 20th it’s probably fair to say that the #inAbuDhabi hashtag is yet to trend among social media users. Most of the usage has been by corporate accounts related to tourism such as @VisitAbuDhabi, @AbuDhabiEvents and @EtihadAirways.

The hashtag #InAbuDhabi had a strong start but has tailed off rapidly since its launch

The hashtag #InAbuDhabi had a strong start but has tailed off rapidly since its launch

Will #InAbuDhabi become another #MyDubai? Does it have the emotional resonance with residents of the capital? Or should Abu Dhabi’s Tourism and Culture Authority not imitated Dubai and done something completely different? What do you think?

#Hajjselfie, Whatsapp and smartphones – how is technology changing Islam and Muslims?

We’re a funny bunch in how we can change so quickly and then justify how we’ve changed 180 degrees. I remember how up until ten years back, camera phones were banned in Saudi Arabia. And today, the hot topics are #Hajjselfie and how modern technology is making its mark on Saudi society.

The beginning of October was the timing for the annual Hajj pilgrimage, a mandatory religious duty for Muslims. During Hajj Muslims are to abstain from all temptations which may lead to sin; in essence, the pilgrimage is a time for renewal for the two million plus Muslims who take the rite of passage annually.

This year, one of the major stories which broke at Hajj was the #hajjselfie. You’ll probably know of the selfie, a self-portrait photograph, typically taken with a hand-held digital camera or camera phone and then shared online via social networking services. This year, the selfie was introduced en-mass to Hajj. To quote from Saudi Gazette and AFP.

Raising his arm, Yousef Ali hugs his elderly father near the Grand Mosque in Makkah as they grin for a selfie — a craze that has hit this year’s Haj. But not everyone is happy about young pilgrims from around the world constantly snapping “selfie”, photographs taken of one’s self, as they carry out Haj rights.

From Tawaf — circumambulating the Holy Kaaba — to prayers atop Mount Mercy in Arafat, and stoning of the “devil” in Mina, the key stages of Haj have all been recorded on cameras and smartphones for posterity, and for instant sharing through social media.

“As this is my first pilgrimage, it is important for me to document all the events taking place around me,” Ali, 24, told AFP, snapping a picture of himself with a green sign reading “Big Jamarah”, which refers to a wall where pilgrims ritually stone the Satan.

“Wherever I go, I take pictures, especially since nowadays we have these little cameras… that offer a full view of the area,” the bearded Kuwaiti said with a smile.

The increasingly popular phenomenon has sparked controversy among conservatives, however, with some taking to Twitter to criticize pilgrims who take selfies.

“When we went for Umrah in the mid-90s, Dad nearly had his camera confiscated to shouts of ‘haram!’ Now, #HajjSelfie is A Thing. What a world,” wrote one Tweeter.

Another user named Kahwaaa wrote: “It’s a time to connect to Allah and purify my soul. #hajjselfies selfies shouldn’t be taken.”

But others said the issue was being blown out of proportion.

“People creating a huge issue about #hajjselfies. If photos are allowed during Haj then what is wrong with selfies?,” asked Abdul Mufeez Shaheed.

Nothing at all, says Ali’s father Mohammed Ali, 65.

“A person taking such pictures is documenting a rare event”, a once-in-a-lifetime experience for many Muslims, he said, wearing a traditional white robe.

“This is a symbolic place representing history,” Mohammed Ali added, pointing to the three sites which pilgrims began stoning on Saturday at the start of the Eid Al-Adha feast of sacrifice, which is celebrated by Muslims worldwide.

Two women covered in traditional black abayas and veils hurried toward the Big Jamarah wall, but not without stopping for a quick self-portrait along the way.

“My daughter and I are taking selfies to show our Haj pictures to our family in Paris. It’s also a nice memento,” said one of the women, a Saudi pilgrim from Jeddah who gave her name only as Umm Abdallah, 44.

Her daughter Wafaa Ahmed, 19, said: “I love taking many selfies wherever I go to keep them for myself, as well as to show them to my friends and brothers.”

Speaking to AFP by telephone, a professor of Islamic Shariah law Riyadh said that “if photographs are only for personal memory and not for disseminating, then no problem.

“But if they were for the purpose of showing off, then they are prohibited, such as the photography that takes place at the (Haj) rites.”

The scholar requested anonymity.

“It is better for Muslims to avoid them,” he said of selfies.

For the teenage pilgrim Wafaa Ahmed, “this is not a convincing view” because taking selfies “has nothing to do with religion”.

The elderly pilgrim Mohammed Ali also discounts the scholar’s opinion.

He says the camera “is a tool such as mobiles, used even by religious scholars who have not prohibited them, so why prohibit another tool of the modern era?”

As he speaks, a group of young Saudi men gather for a group selfie in front of a Jamarah wall before they stone the “devil”.

Analytics of #Hajjselfie by Topsy. The trend peaked on October the 4th.

Analytics of #Hajjselfie by Topsy. The trend peaked on October the 4th.

The #hajjselfie wasn’t the only social media story coming out of Saudi Arabia this month. A recent piece in Saudi Gazette bemoaned the erosion of traditions surrounding the vacation among Saudi nationals.

“Take for instance the recent Haj holidays where it was common practice to visit relatives but several people did not do so,” said Omar Yousif Tobbal, a senior projects manager in a government firm.

He said that these occasions allow families to spend time together but people are increasingly resorting to calling or texting their relatives to extend their greetings instead of actually visiting them.

“If it hadn’t been for modern technology, families would meet, dress up and generally enjoy themselves,” he said, adding that before the advent of technology, Saudis had more time for each other and talked for hours on common themes of interest. However, there are some who still observe the occasion in accordance with tradition, he noted.

It’s not all for the worse however. One positive which came out of the combination of social media and Hajj this year was the appreciation show to the security teams who were working to ensure the safety of the two million pilgrims through the use of the hashtag #thanks_security_men. This time from Arab News.

Photos and videos of security officers from various military sectors assisting and providing services to pilgrims during the Haj season have been trending across social networking sites, such as Twitter. A number of religious leaders and media personnel have devoted their pages to discussing the positive role of security authorities in Saudi Arabia in the success of this year’s Haj season.

Active users on social networking sites produced various hashtags, notably #thanks_security_men, to express their gratitude and appreciation for their humanitarian efforts and positive representation of Saudi Arabia.

What are your thoughts on the above? Do you think #Hajjselfie is halal or haraam? Let me know your thoughts, especially if you were on Hajj. And have a look over the #hajjselfie images below from BuzzFeed, from what is one of the most amazing spectacles on earth.

https://instagram.com/p/tiNN9gykKn

https://instagram.com/p/tTIH6ZEPEs

https://instagram.com/p/thiGdlANFk

Thinking of drinking and driving? @TimHortonsGCC criticized by Dubai Police for social media blunder

There’s a fine line between engaging and offending online. The popular Canadian coffee shop chain Tim Hortons got into trouble this week with a post which went on on its @TimHortonsGCC Twitter account and its Facebook page.

The post below went online on the 14th of this month. Almost immediately after posting, the picture was attacked by the brand’s followers as being inappropriate and encouraging dangerous driving.

Do you drink and drive? The image from Tim Hortons GCC was criticized both by fans and by the Dubai Police (image source: http://www.7daysindubai.com_

Even worse for the brand, drinking and eating whilst driving is deemed as an offense by Dubai Police. The social media team’s image was in contravention of the Emirate’s laws. You pretty much know you’ve boo-booed when the police tell you off.

Speaking to local English-language newspaper 7Days, Dubai Police’s Colonel Saif Muhair Al Mazroui explained following such advice could risk lives on the roads.

He said: “Any motorist who doesn’t pay attention to the road is endangering the lives of others. Eating or drinking inside the car while driving is prohibited as it might cause accidents when the motorist gets busy and doesn’t focus on the road.”

Tim Hortons GCC did pull down the advert after it was posted and the CEO issued an apology shortly afterwards. Santhosh Unni explained that the image “was meant to reflect a common consumer behaviour pattern. We do not promote reckless driving and request our customers to always be careful on the road.”

However, brands need to think twice particularly when the issue of safety is involved. The Tim Hortons GCC Twitter feed and Facebook pages haven’t been active since the posting, which may suggest the brand is having a second look at how it manages its social media. The next time you think of drinking and driving, remember Tim Hortons GCC.

Are Snapchat users in the Gulf abandoning the picture app after latest hack?

Are Snapchat users in Bahrain, and the rest of the GUlf, leaving the service after the latest hack to affect the service? (image source: http://www.adweek.com)

Bahrain’s Al-Bilad newspaper printed an interesting piece today following the latest hack on the popular photo-messaging application Snapchat. The app is best known for allowing users to share videos and images which disappear 10 seconds after being received. Explicit images sent via Snapchat have reportedly been leaked from a third-party app in an event being dubbed the “Snappening”. Hackers are threatening to post online a large collection of photos, including nude images, sent by 200,000 Snapchat users (it is possible to save the pictures by taking a screen grab before the images are deleted).

The piece in Al-Bilad claims that dozens of Bahrainis are leaving Snapchat following the hack. There’s little to back up this assertion and no information on how many users the app has in Bahrain or in the Gulf. However, it’s entirely plausible that this is the case. Snapchat is best known for the sharing of images of a personal nature. If these hacked images are leaked, and there’s 13GB of photos that hackers are threatening to share online on the chat forum 4chan, then Snapchat users in the Gulf could be affected. For a region that is known for its conservatism and for the concept of honor, particularly among its women, any public distribution of personal images would be disastrous for women in the Gulf.

You can read the piece here (which is in Arabic), as well as comments by Ali Sabkar, the President of the Social Media Club Bahrain, on how to avoid being the victim of such hacks in future, especially for people who use closed social networks. Few Gulf brands use Snapchat (one exception is Dubai Media Inc), but the app is huge in the US. The application’s designers claimed in June that over one billion images were being shared every day via Snapchat.

The cost, and ethics, of paying Instagrammers in Kuwait

Kuwait is known for its love of Instagram and local Instagrammers (image source: http://www.248am.com)

A fascinating blog post by Mark of TwoFortyEightAM has me focusing on not just the cost of using Instagrammers, but the ethics of advertising through influencers in this region. In his post last week, Mark published a list of how much Kuwaiti Instagrammers get paid per post by advertisers. To quote from Mark’s blog, here’s a sample of some Kuwaiti Instagrammers and how much they/their agencies charge (note: prices are in Kuwaiti Dinars and one KD is just under 3.5 US Dollars).

@ahmad_asb (134,700 followers) KD450
@alimubarak1 (68,152 followers) KD450
@ameralshaibani (204,455 followers) KD450
@ascia_akf (1,005,559 followers) KD850
@azizbader (497,708 followers) KD850
@basharnoo (342,316 followers) KD400
@batoul_alkandari (224,233 followers) KD450
@bb_alabdulmohsen (59,123 followers) KD350
@dalalid (866,687 followers) KD850
@daneeda_t (358,396 followers) KD450
@dr_shammat (887,156 followers) KD750
@elham_alfedhalah74 (1,758,795 followers) KD900
@faisalalbasri (474,132 followers) KD850
@fawaz_alfahad (111,874 followers) KD400
@groupwanasah_ (444,647 followers) KD350
@hayaalshuaibi_79 (814,972 followers) KD700
@kaftanusman (516,835 followers) KD500
@nohastyleicon (811,541 followers) KD850
@omaralothman (92,482 followers) KD500
@thedietninja (351,952 followers) KD550
@therealfouz (216,096 followers) KD500
@theveeview (631,973 followers) KD500
@yousif_alblooshi (171,520 followers) KD350

You can see pricing lists for one agency, Ghaliah, here.

What fascinates me more than the pricing (and the analytics) is that of the ethics associated with influencers such as the above. In the US, if an influencer is taking money for a post they’ll have to make this known to their audience – it’s a legal requirement to ensure that their audience understands what they’ve just posted online is paid-for and therefore is an advert.

However, there are few Instagrammers here who do the same. As mentioned by one of Mark’s visitors, one of the Instagrammers above does use a * to denote a paid-for ad. But as for the others, there’s no suggestion as to what is paid-for and not paid-for.

Is this right? As a follower, I’d like to know if someone is paid for promoting another brand. It’s honest and forthright. Unfortunately, we will have to keep on guessing whether or not these posts are free or paid-for. Maybe this is one area where we need more government legislation to help consumers know what is really going on.

As for the costs of these Instagrammers, it’d be interesting to know how advertisers track their return-on-investment for sponsoring these paid-for posts. While Kuwait is one of the largest markets for Instagram in this region, it’s still difficult to know what percentage of followers is real and what percentage is fake. Similarly, when you’re spending over $2k USD on an Instagram post what are your intended outcomes as an advertiser?

I’d love to hear your thoughts on the above, as well as how much Instagrammers get paid in the rest of the region. Ta for now!