This week, photo-sharing app Instagram removed millions of accounts believed to be posting spam. The action, which has been dubbed the “Instagram Rapture”, hasn’t spared Instagrammers in the Gulf. Instagram is popular in the Gulf, particularly in Kuwait, where some Instagrammers have become celebrities in their own right and have turned the application into a living.
Globally, many of the world’s top 100 Instagram accounts have been hard hit by Instagram’s move to delete fake accounts. Figures released by developer Zach Allia have revealed that celebrities such as Justin Bieber lost over 3,500,000 followers.
So, how did our own Instagrammers do? For Kuwait, stats compiled by the website Kuwaitiful compare numbers before and after. Have a look below at the top accounts in Kuwait (not all are Kuwaiti based, mind you).
For Saudi and the UAE, I’ve gone to Social Insider which also compiled the numbers before and after. Again, we’re seeing a similar picture, with some accounts hardly affected, while others have lost a double-digit percentage of followers (apologies for the image size, but you can zoom into the image to read the numbers).
The reaction from celebrities in the US hasn’t been kind. Rapper Ma$e, who lost more than a million followers, deleted his account after being accused for buying followers. How will those celebrities in our region respond, especially the accounts which have lost over ten percent of their total follower numbers? Also, will this affect how much these Instagrammers are charging for posting paid content? It’d be interesting to hear your thoughts on this one.