Category Archives: Blogging

A Digital Journalism Masterclass – Qatar’s Doha News and @dohanews

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Let’s face it, the Gulf doesn’t win many awards for quality investigative journalism. There’s some outstanding journalists out there, but in a region where most/all of the news outlets are underfunded and owned by bodies or individuals who don’t have a media background we’re left with a lack of quality reporting.

Three people, journalists with experience of global media outlets such as the BBC, the Wall Street Journal, and Al Jazeera, took it upon themselves to take on Qatar’s media scene and create a news portal that would deliver news in real time. The result was Doha News, a news service that began its life on Twitter as @dohanews and then developed into a daily news blog.

The stated aim of Doha News is “to educate, inform, and stimulate positive change in the community.” What the three people behind the project – Shabina Khatri, Omar Chatriwala, and Tory Scott – have essentially done is to create a community site where the public can send in their content, be it images or news stories, and have that content edited and displayed for the rest of the community to see and comment upon.

Doha News hasn’t just become another news website; the portal has frequently beaten other media channels to breaking stories. Similarly, the quality and accuracy of the site’s news has been commended. No other Doha-based media outlet has covered the Villaggio Mall fire tragedy as comprehensively as Doha News. The site’s team went so far as to produce a 57-page e-book on the anniversary of the disaster which won praise for its coverage of what went wrong on the day of the Villaggio Mall fire and the ensuring events including the trial and steps taken by the Authorities and Mall owners to ensure a similar incident never happens again.

Below is a selection of items from the site including a news piece and pictures from users of the site. If you’re looking for news on Qatar or simply want to understand more about digital journalism in the Gulf Doha News is definitely worth a visit or three. Let’s hope others take up the mantle and create similar news portals for the rest of the region.

This piece is fairly typical of Doha News - a local interest story that uses social media to engage and benefit local viewers

This piece is fairly typical of Doha News – a local interest story that uses social media to engage and benefit local viewers

Another beautiful image from Doha News, this time of a labourer residence. Credit – Muhammad Kamran Qureshi
Another image of one of Doha’s shopping malls during Ramadan. Credit – scanner 08
This is one image which was submitted to Doha News, of the capital. Credit – George Rishan

Why do Middle East executives not blog and five reasons for starting a corporate blog today

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Is this question even relevant any more? Middle East execs, what are you waiting for? (image source: http://www.homeschoolblogging.com)

There’s no doubt about it, blogging is huge. But don’t take my word for it, let’s look at the numbers. On blogging platform WordPress there are almost seventy million blogs, which are read by 360 million people each month. There’s even more blogs on the Tumblr (over 100 million as of April 2013) and Livejournal platforms (approximately 62 million blog sites as of April 2013). While blogging may not hug the headlines as much as social media, the online writing format continues to grow. By the end of 2011, NM Incite, a Nielsen/McKinsey company, was tracking over 181 million blogs worldwide, compared to only 36 million in 2006.

Similarly, blogging has become one of the most popular tools among corporations in a number of geographies. Research by the Center for Marketing Research at the University of Massachusetts has pointed to growth across both the Fortune 500 and the Inc. 500 in 2012. Forty-four percent of Inc. 500 companies, the fastest publicly-firms in America, were blogging, while twenty-eight percent of America’s largest publicly-listed firms had a corporate blog. The most interesting statistic was that sixty-three percent of CEOs of companies who did blog contributed personally to content.

These statistics from the Center for Marketing Research at the University of Massachusetts Dartmouth underline how popular blogging is with corporations in the US (image source: http://www.umassd.edu)

It’s fair to say that the Middle East corporate world, and the Gulf in particular, doesn’t share this same level of enthusiasm for blogging. Few publicly-listed companies have a blog – we’re literally talking a handful – and even those blogs that are online are rarely updated.

While it’s hard to speculate on the reasons why so few CEOs blog here, the one assumption that I’d make is either they don’t feel a need to communicate with their stakeholders or they don’t want to reveal information through a medium such as a blog (this subject does need more research, but the lack of blogging here maybe reflects a wider lack of understanding of digital communications).

For a pastime that was once considered on the fringe of journalism, blogging is a pivotal online media channel for breaking news, sharing content and developing an audience. Blogs are often quoted in the media and it allows a corporation to control the message and yet promote a healthy dialogue with its internal and external stakeholders.

There are many reasons for starting a corporate blog, but we’re going to focus on the five basics which should underline to your chief executive officer the value in having a blog for your company and including blogging as part of our communications strategy.

1) It’s all about transparency

We all want and sometimes need more information, and yet corporations often keep too much of a lid on what external stakeholders see and know. A blog allows you to let others look inside the company and give them a better understanding of any and every issue you care to tackle, from sustainability to product development and customer relations.

The benefit of transparency is increased trust. Your (potential) customer base should better understand why you do what you do. Customers and investors will feel much better informed and they may be more willing to buy your product and invest in your company.

However, don’t take transparency to mean republishing your press releases in a different format. Some of the most successful corporate blogs are those that take a nuanced approach, that tackle the good and the bad. The less biased you are, the more likely you are to be trusted when publishing a blog.

2) Bringing some humanity to the Corporation

Corporations are often seen as soul-less, grey worlds. And the same can often be said for a corporation’s communications approach; the bland press releases, the staid web-site which rarely seems to be updated. As people we all thrive on interaction and dialogue and that’s why blogs are so successful. They’re your corporation’s personal voice, a voice that need not use corporate-speak and jargon but instead adopt a tone that is more informal and conversational.

Your blog will need a face. It could be the CEO or another senior person. But a blog doesn’t need to be written by an executive. Some of the most insightful blogs are written by product managers, researchers and others who are passionate enough to make what they are saying interesting.

The beauty of blogging is that you don’t need to stay on message all the time. You can write about diverse topics which don’t need to be about the company. Customers will see through marketing pitches so step away from the self-promotion. Instead, offer human insights into recent events, industry news and other related information. Let your customers know more about you than just your product line-up and they’ll begin to become more loyal to your brand.

3) Starting a dialogue

Unlike many other forms of communication, blogs are there to receive feedback as well as to be a voice for the company. When you engage readers and respond to dialogue – both positive and negative – you’ll be doing much more than just promoting your company.

Blogs are a great way to test the water, to understand your customers’ perception on certain issues. And even if the comments are negative, at least you’ll know what your customers are thinking and be able to respond and bring them back on board. Get talking on a blog and even those stakeholders who may not agree with your company’s strategy will appreciate your efforts to talk with and about these issues in a forum that allows for and encourages debate.

4) Drive that web traffic!

Want a business reason for blogging that your sales team can measure? How about the web traffic that a blog will drive to your site. Many web engines such as Google rank sites based on content, on relevance and popularity. A blog that is updated regularly, that has content that is popular and that links to other sites you’ll find your own corporate site being ranked much higher by search engines such as Google. Once your own blogging site has become established you’ll find others linking to you, which will further propel your blog to the top of the search rankings and towards the nirvana of a first page listing.

5) Measure your blogging success

The beauty of communicating on your own site is that you can analyze your visitor statistics, to understand where your visitors are coming from, what they’re doing on your blog, what they’re using to read your blog (are they viewing your blog on a PC, a tablet or a mobile?) and how they’re reaching your site. The beauty of web analytics is that the more you have, the better you can make your blog and improve your visitor numbers. From there you can start defining your blog’s goals and measure your goal conversion, review how you’re promoting your blog and understand which topics and keywords are the most successful in driving traffic to your site.

Unlike traditional public relations metrics, online measurement tools are instant and can give you a full picture of what you’re doing right and how you can improve your blogging outreach. Blogging technologies are evolving but don’t feel daunted by the technological challenge. Blogging can be simple enough to begin with, and most blogging platforms have their own in-built analytics to help you out.

What are the dos and dont’s regarding defamation in the UAE

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Defamation in the UAE is a criminal rather than a civil matter and the burden of proof is on the defendant. So be aware of the risks when you post online (image source: http://www.turbosquid.com).

After the outcry surrounding the arrest of the videographer who filmed an alleged assault in the street this week I thought it best to recap what defamation in the UAE covers and how to ensure that you don’t get into issues when creating and uploading content to the web.

Defamation in the UAE is different to most European jurisdictions in that defamation is a criminal rather than a civil matter. Raising a defamation case in the UAE is easy to do (actually, it’s much easier to do here than in other Gulf states including Saudi Arabia) and there’s no distinction between public forums and being online. The basics, as noted by Adil Khan in a post for sovedo.com, are below.

  • It is publicly forbidden to take a picture of another person without their permission.
  • Verbal abuses or gestures (even without the presence of a witness) can also lead to a fine and/or sentence.
  • Defamation via libel (written) or slander (spoken) is dealt by a criminal court as opposed to a civil court, where punishments would only include a monetary fine.

The burden of proof is on the defendant to show that the allegations are false. Similarly, truth isn’t an absolute defense if the comment or content has proved to be damaging to the reputation of the person or organization who/which claims to have been defamed.

The issue of defamation gets even more complicated when it comes to social media. Blogger extraordinaire Alexander McNabb covered a case back of May of a University Lecturer who’d been charged of defamation for writing a blog about his experience with a previous employer. All social media channels are considered to be public forums, regardless of where those forums are hosted. Social media channels are considered to be prominent public forums and even those people posting anonymously can be prosecuted.

Two legal counsels from law firm Clyde and Co., Rebecca Kelly and Sharon Procter, have published one piece on AMEinfo that is worth a read both for individuals and their employers when it comes to social media and defamation in the UAE.

Probably, the best piece of advice is play it safe if you’re not sure whether your comments could be construed as defamation or not. And if you’re still unsure, remember the penalty for being convicted of defamation can be up to two years in prison and a fine of as much as Dh20,000 (US$5,444). So post in haste, repent at leisure.

Red Bull and a crisis in Kuwait that hasn’t hit the headlines

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Surprisingly, Red Bull has not hit the headlines for what appears to be a number of major events in Kuwait. The company, best known worldwide for popularizing the energy drink concept, has apparently been embroiled in a crisis in Kuwait after a young Kuwaiti passed away after drinking too many cans of Red Bull. I’m going to continually use the word apparently as there’s no information out there in English and the only information in Arabic can be found on chat rooms.

According to Kuwait’s social media scene the Kuwaiti Ministry of Commerce has of the end of March banned all sales of Red Bull to those under 16 years of age. The below are a news piece from Kuwait’s news agency Kuna and an image shared over twitter of a Red Bull fridge with a sign in Arabic saying that Red Bull is not for sale to those under 16 years of age. Here is the same info on a discussion forum.

The article from Kuna on Kuwait’s decision to ban Red Bull sales to those under the age of 16. There’s no publishing date on this however (credit: Downtimes)

And a sign on top of a fridge which states that no sales of Red Bull are allowed to those under 16, which is supposedly from a Kuwaiti grocery store (credit: UAEwomen forum)

Kuwait’s Twitter community has also been focusing on the news, but surprisingly the topic hasn’t been trending outside of the country.

Whether this is all true or not, as it always the case with the internet the story is spreading especially in Arabic. The news can now be found on sites across the Gulf in Arabic. The fear may be that other GCC countries will follow Kuwait’s lead (such an action wouldn’t be unusual). However, it’d be fascinating to know what Red Bull has done to tackle this issue. There have been suggestions that Red Bull has upped its ad spending to tackle the issue, and that may explain why there’s little news of this in Kuwait’s vibrant media scene.

However, Red Bull has avoided the spotlight before. If you do read Arabic have a look at this piece on Red Bull apparently employing women to hand out cans in Riyadh back in December. Some would say brave, others would say silly.

Women walking outside of Riyadh’s Kingdom center apparently handing out Red Bull to passing motorists (credit: Murmur website)

Understanding the Gulf’s psyche through social media (well, mainly Twitter)

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What are the religious police up to now? Didn’t they learn from #Dammam-Hayaa-Closes-Dinosaur-Show? (credit: expo2020)

I’m endlessly fascinated by social media and how people interact online. For me, online interactions tend to shed light on people’s off-line personalities. In this post I hope to share my own observations about how each of the Gulf’s nationals deals and interacts online.

Let’s start with Bahrain. Bahrain possibly has the highest concentration of social media users in the Gulf. Bahrainis are very media-savvy and that shows in their effective use of social media channels. The country’s polarization following the events of February and March 2011 is evident online, with the two sides doing their utmost to ensure that their voices are heard. Bahrain has some of the most-followed Twitter users in the Gulf but they inevitably relate to the political and human rights situation on the island. There’s a lot of trolls out there as well, so be aware that if you’re going to delve into any issue relating to Bahrain you’re going to draw attention to yourself.

Emiratis are fiercely patriotic and proud of their country’s achievements over the past 41 years. Emiratis speak in unison when it comes to politics and are the most supportive nationality in terms of the country’s leadership. Unlike Saudi, Kuwait, or Bahrain you’ll find little debate on the country and its long-term direction but more insight into social issues particularly those which affect the national community. You’ll find royal family members online, members of the Federal National Council, a police chief and lots of UAE-based expats.

Kuwaitis are known for many things, including being opinionated. This is no different online. The Gulf country with the most blogs per person Kuwait is all about politics and disagreement. Kuwait’s politics is just as vibrant online as it is in the country’s parliament, and when you mix in other electrifying issues such as the Bidoon, the country’s rulers, the Arab Spring and religion you’re going to come up with an incendiary cocktail. Some of the most interesting Tweeters are Kuwaiti bloggers and parliamentarians. Just handle with care!

The Qataris are a mischievous bunch. When they’re not commenting on Qatar’s latest attempt to buy a path across the globe (what next after Marks and Spencers?) they’re making the most out of their sense of fun with raucous commentary on the latest goings on in their country. Their musings on Qtel’s attempts to rebrand itself to Ooredoo were biting, as was the boycott against the very same company for its poor customer service (is anyone in the UAE and Etisalat listening?). The Qataris are a wonderful bunch to follow. And one or two of them love their Dunkin’ Donuts coffee!

Saudis, yes you cannot avoid them online just as you cannot avoid them in the physical world. I love Saudis and I love them just as much in cyberspace. They’re open, they’re diverse and they talk about everything. Saudis are not afraid to poke fun at themselves and they’re just at home talking about social issues, politics, arrange boycotts (aka AlShaya and Al-Marai) and even debate religion. There’s some remarkable Saudis online, from preachers to royals and ministers. Saudi is one of Twitter’s fastest growing markets. And they watch more Youtube than any other country worldwide. They are officially living online. And yes, one of them owns (a bit of) Twitter.

And finally, there’s the Omanis (I’m skipping the alphabetic sequencing on this one). I’ve rarely come across Omanis on social media, possibly because I’m not close to issues that they write about or follow. Omanis are known to be kind, courteous and have a fun sense of humour. Which means I really should go and find some Omani tweeters to detox from all of the politics and debate in the rest of the region.

Are Saudis the most open nation in the Gulf?

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Saudi Arabia’s society is changing at a much faster rate than many of its neighbours

Hands up all those people who’ve heard of or been to the cosmopolitan Dubai. I’m sure that you’ll know about Qatar, the country that has made a name for itself by investing all over Europe and for winning the 2022 World Cup. And there’s Kuwait, probably best known for its role in the first and second Gulf wars. One of the most beautiful countries I’ve ever visited, one could say that Oman unfortunately isn’t as well known abroad as it should be.

And then there’s Saudi Arabia, a mysterious land which up until recently was spoken of in Chinese whispers. The Magic Kingdom was a country that was known for oil, religious and cultural conservatism. Despite the spread of the internet and the ensuing countless videos and other types of multimedia information hosted online Saudi Arabia is still an unknown to most people.

The country’s reputation, image and visa regime doesn’t help to educate foreigners, but I’ve been struck recently on a number of occasions how open today’s Saudis are. This is especially true of the younger generation. Many of the Saudis I know who are under the age of 40 will talk about anything and everything, especially in a closed environment. They’re knowledgeable, they’ll know much more about the workings of the country and national government than is written about or published in the news. And they’re not afraid to be blunt about what is right and what is wrong when it comes to public policy.

Having lived in Saudi for a fair few years I’ve always been fascinated by how Saudis are becoming ever more open to sharing their views with people they know and trust, especially in the setting of the Majlis where the men traditionally gather in the evening to discuss both personal and business issues.

The difference in openness between Saudis and other GCC nationals is becoming ever more noticeable. While traditionally the most open society in the Gulf, Bahrain has been transformed due to the events of the past two years. Both Qataris and Emiratis are very welcoming, but they’re less inclined than Saudis to talk at length with foreigners on the issues that are shaping their respective countries.

And then there’s the Kuwaitis, who are probably definitely the most outspoken people in the Gulf. But for me, today’s Saudis are more open because many will acknowledge both the positives and negatives of their country.

I’m not suggesting that the country is a bastion of diverse views which are aired in public by all and sundry. There are still many subjects that are taboo, but many barriers have been broken over the past two years partly thanks to the widespread adoption of social media by many young Saudis. Just think of any controversial topic in the Gulf, and you’re going to find it being discussed in Saudi by bloggers, on Twitter and Facebook.

Looking forward, I can only hope that this openness will be a blessing to the Kingdom as it looks to tackle issues such as unemployment, the changing role of women in the society, graft and governance. These subjects will be better dealt with if there’s an open dialogue between the country’s nationals. As always, I’m optimistic about where Saudi Arabia is headed and would like to hear if you agree with me or not about my thoughts.

What is the future of the internet in the Middle East?

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The past week has thrown out a couple of fun and serious stories and news reports about the internet in the Middle East. The first was Iran reportedly deciding to create its own version of YouTube in order to filter out what it deems to be inappropriate content posted on the world’s largest video-sharing network. There’s a screenshot from the Mehr site, which loads remarkably slowly for a site which hosts videos for viewing and sharing, below.

Will Iran's version of Youtube be as big a hit as the original?

Will Iran’s version of Youtube be as big a hit as the original?

The second story wasn’t as funny. The International Telecommunications Union had gathered its member states in Dubai to discuss a number of issues at the World Conference on International Telecommunications. The one which hit the headlines was internet regulation. In short, a number of countries from the Middle East and other emerging regions submitted proposals that would have allowed member countries to monitor and control data flowing through their respective parts of the internet.

While this is already happening in many parts of the world, the proposed resolution would have basically made it legal and proper for all 190 or so of the ITU’s “member states” to have the power to regulate the Internet to promote security, fight spam, et cetera.

A number of opinions and views can be found online on the issue, including interesting posts by technology historian Peter Salus entitled The UN and your Business: Why ITU Dubai Loss is your Gain and Why the ITU is the wrong place to set Internet standards by Tech writer Timothy B. Lee.

I for one am concerned about the future of the internet and online access. While internet filtering and domain blocking isn’t new to the Middle East (the Gulf’s telecommunications bodies block material that they deems offensive including religious or pornographic material) it’s clear that the past two years have opened a Pandora’s box when it comes to control of the internet. Governments in Egypt and Tunisia tried to close off access to the internet to stop revolution. That didn’t work. Gulf countries have legislated against online threats. As I’ve pointed out above Iran is building its own country-wide internet whilst blocking access to foreign-hosted sites that pose a threat to the Islamic Republic.

So where are we headed to next? How far will governments in the Middle East go in order to secure their own national communications networks? And is there anybody or anyone out there who will bring some common sense to the issue of web regulation in the Middle East?

While I don’t expect multinationals like Google and Yahoo (or even Facebook) to step up to the plate and say to Arab governments we will not regulate the web for you (after all, Yahoo and Google didn’t say no to China), I am hopeful that the region’s populations will become more vocal about their online rights. Egyptians and Tunisians have proved that they will demand and protect their new-found rights. Let’s hope others, especially in the Gulf, will begin to seriously think about what their governments are doing online and asking:

  • Who is watching me online?
  • What online data do they want and why?
  • Can I be jailed for my online activities? Do I have to self-censor my thoughts and activities?

What is the future of the internet in the Middle East? Are we headed towards a patchwork of national or regional wide webs aka Iran? Or will sense prevail? Goodness knows we need commerce and entrepreneurship to flourish in this region to generate more jobs and an open internet is essential to both. Answers on an email, an online comment, or (if your connection is monitored) a postcard please!

Are you up for some (more) government censorship and online monitoring?

The dangers of speaking your mind online – lessons from the Middle East

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Kuwaiti graphic designer Mohammed Sharaf @MohammadRSharaf created the following image to support Nasser Abdul during his trial for tweeting offensive material

The internet is full of misconceptions. I often feel that most people think that the world wide web is a place where they can go to say anything, both positive and (most often) negative. The past 18 months and pending legislation should make anyone and everyone think twice about the above. Cases in Saudi Arabia, Bahrain, and Kuwait have cast aside the notion that cyberspace is a domain where anything and everything goes.

A number of trials and guilty verdicts both underline the importance of tempering what people say online as well as underscore what authorities do and do not deem as illegal. The first high-profile legal proceedings took place in Kuwait when in June of last year a Kuwaiti national was charged with slandering Bahrain’s royal family and a religious group.

Despite claiming that his Twitter account was hacked Nasser Abdul was found guilty and sentenced to three months in jail which he had already served by the time his sentence was pronounced. There have been other cases in Kuwait, including the prosecution and sentencing of Mubarak Al-Bathali to six years in jail (this was commuted to six months) for Tweets attacking certain religious groups.

The most famous case of jailing for tweeting is that of Hamza Kashgari, who published three tweets about an imaginary meeting between himself and the Prophet Mohammed. His comments drew an instant reaction from Saudis online; in the hours that followed over 30,000 tweets regarding Kashgari were published online. Kashgari was accused of apostasy and fled to Malaysia. He was deported back to Saudi Arabia and jailed. Kashgari is still in detention, despite pleas by his family for his release and his apology for his actions (the basic story and roundup can be read here on Wikipedia).

Bahrain’s authorities have also taken to court individuals for publishing their thoughts in online public forums. The most famous and most recent case is that of activist Nabeel Rajab who tweeted about the Prime Minister’s visit to Muharraq in June and was accused of publicly insulting Muharraq’s residents for their support of Sheikh Khalifa bin Salman al-Khalifa. According to Bahrain’s prosecutor Rajab had claimed that Muharraq’s residents had only welcomed the Prime Minister during a visit because he had offered them subsidies.

Bahrain’s Information Affairs Authority said his acquittal on defamation charges “was due to the judge’s uncertainty regarding the evidence submitted to support the lawsuit”. Rajab, who has spent two months in jail while awaiting the outcome of this and another case, had been faced with possible charges before for his use of Twitter, in 2011, in what would have been the first such case in the Middle East.

Clearly the Arab Spring, which has led to regime change in three Middle East countries and is still being felt across the region, has sharpened the thinking of numerous governments across the region. According to media reports in June of this year, Bahrain is introducing legislation to curb misuse of social media.

I am still trying to fully understand the full implications of Bahrain’s proposed social media law, but I am assuming that this would cover and make an illegal offense the publishing of any comments online or through social media that would appear to contradict government policy or government statements. Kuwait is also leaning in this direction, as this editorial by Reuters makes clear.

What is clear is that the Middle East’s online community is becoming increasingly politicized. I’d argue that many people, frustrated with the lack of political debate in traditional media, are going online to voice their issues and concerns. The Dubai School of Government has estimated that there are 1.3 million active users on Twitter in the region.

Switching tack slightly, how will the increase in political discourse affect online communication efforts/campaigns? Will communication professionals and agencies steer completely away from anything that could be construed as political or biased to one community? And will we see more people using online aliases? While many governments would like to regulate online activity, how are they going to force users to reveal their true identities when using services that are based in Europe or the US?

Would we even see sites such as Facebook or Twitter blocked by governments in the region (this did happen in Egypt during January 2011 when the authorities tried to stop any and all access to social networking sites)? That’s the logical conclusion, but how would you do this when these sites have become part of people’s everyday lives? As always, there seem to be many more questions than answers when it comes to the Middle East. The freedom to voice one’s thoughts online are no exception.

Freshly Pressed and why it’s good for you and your WordPress blog!

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I was Freshly Pressed last week by the good people at WordPress and all I can say is WOW, what an experience! Not just content in offering one of the best blogging tools and content management systems around, WordPress has a wonderful feature called Freshly Pressed.

Basically Freshly Pressed is a means by which WordPress promotes a handful of blogging sites on a daily basis through their home site (have a look here at http://wordpress.com/#!/fresh/). Freshly Pressed aims to bring to a wider audience some of the great content being produced and published in the blogosphere.

The team at WordPress have a great write-up as to why you should care about being Freshly Pressed and how to be noticed by their editorial team – you can access their tips and hints here at So You Want To Be Freshly Pressed.

To date there’s 425,657 bloggers on WordPress and 891,995 new posts being published daily, so there’s a lot of content to be read and reviewed by the editorial team at WordPress.

However, if you are one of the lucky ones to be featured on Freshly Pressed you are going to find yourself being viewed by a whole new audience of bloggers who will engage, read and follow you. It brings a whole new meaning to the concept of content distribution and is an example of the importance of promoting your content. No matter how good you are, if your words are comparable in quality, wit and style to Shakespeare, Chaucer, or Sophie Kinsella, you’re only good if you are read. Get out there, be read, and gain an audience!

My experience with Freshly Pressed was just remarkable. A hundred fellow bloggers liked the post, I had fifty insightful comments, and then there was the traffic. Put simply, it’s the blogging equivalent of Christmas Day.

Thank you once again you lovely people at WordPress, and all of you bloggers who engaged with me. You really do make all of the time, effort, energy and research that I put into blogging worthwhile.

A screen shot capture of my blog on Freshly Pressed. Once you’ve gone Freshly Pressed blogging will never be the same!