#GazaUnderAttack – using Whatsapp to begin a social media campaign

As you’re on the internet reading this, I’m assuming that you’re aware of the events unfolding in Gaza and Israel. Social media has become part of the campaign on both sides to raise awareness for what is happening.

As of 11pm Gaza time, a campaign has begun on Twitter to talk about what is happening in Gaza and spread the word, using the hashtags #GazaUnderAttack and #PrayForGaza. What’s fascinating is that those behind the campaign have used Whatsapp to spread graphics on the campaign a couple of hours before it began. The tactic should have allowed the organizers to spread the awareness as quickly and as quietly as possible, to group their supporters and get them active on Twitter all at the same time. In essence, you’re creating a wave of support online, without anyone on the other side being forewarned.

I’ll be watching this intently, in the hope that that the two sides call a ceasefire as soon as possible. I for one hope that #GazaUnderAttack can be a force for good, to stop the suffering.

The #GazaUnderAttack image was spread via Whatsapp before the campaign was launched on Twitter

The #GazaUnderAttack image was spread via Whatsapp before the campaign was launched on Twitter