There’s a fine line between inspiration and mimicry. At the beginning of the year, Dubai’s Tourism and Culture Marketing body launched Dubai 360, which it markets as the world’s largest and highest quality interactive city tour.
Launched with some amazing video shoots (one of which you can see below which featured local social media celebrity Max Of Arabia), Dubai 360 offers visitors a glimpse into some of Dubai’s most iconic locations such as Burj Khalifa and the Palm. The visuals contain 360° photos and videos and a range of different lens styles such as fisheye to give viewers a unique picture of Dubai wherever they may be.
While the site is very impressive, it is reminiscent of Google Street View. Launched in 2007, Google Street View provides panoramic views of both cities and notable tourist spots around the world. Google actually launched its Street View in Dubai in December 2014.
Dubai 360 has some stunning visuals and videos, and helps tourists understand Dubai from a variety of views. However, with both sites being launched only a month or so apart, would Dubai have been better placed to work with Google to create a co-branded/sponsored site? There’s enough to make the Dubai 360 site outstanding, but will viewers feel that there’s enough here to mark it out as a different experience to Google Street View?
Have a look at the images below, one of Burj Khalifa from Dubai 360 and the other of Burj Khalifa from Google View, and if you haven’t yet checked out Dubai 360 do so. Now.