To pay or not to pay? That’s the question. The city-state has launched an interesting project based on social media, dubbed as a social-media autobiography of Dubai to be written by its residents and visitors. To quote The National newspaper:
The year-long project will bring together people in the emirate through Twitter, Instagram, and Facebook. A call has gone out to share pictures and videos using the hashtag #MyDubai.
According to The National the project will tell the real and human stories of the city through residents’ contributions which are posted onto Facebook, Twitter and Instagram (there’s no mention of YouTube and Pinterest which is a shame).
The National followed up today with a second piece on the initiative. Tourism bosses from Dubai’s Department of Tourism and Commerce Marketing (DTCM) will select the best photographs and videos from the Emirate’s residents and showcase them in exhibitions and roadshows as part of the year-long #MyDubai project. The public’s images will be used to promote Dubai throughout the year.
What isn’t mentioned is if the public are going to be paid for their images which are going to be used for advertising the Emirate. As any content producer knows, photography and videography are expensive. While those lucky few whose images get chosen – to quote The National, “more than 25,000 images and videos were uploaded to Instagram using #MyDubai just 12 hours after the campaign was launched” – will be referenced and have been so far online on DTCM’s Definitely Dubai Facebook site is it right to use images provided by the public for free (even if it is with their consent).
And on another note, who owns the copyright to the images? Are the images commissioned by DTCM for their explicit use or do the copyright owners of the images, have the ability to pull the images as and when they please if they object to how the images are portrayed?
I love the concept of #MyDubai but should the public be paid for images that are used, even if only a token amount? If it’s for corporate usage, then I think they should do.