Copy and Paste: Gitex news and repeating the same message

I used to joke with a good friend of mine who works as a journalist that companies would often recycle news year after year during the region’s largest technology exhibition. I’d tell him that firms would simply change the date of the previous year’s press release and joke that maybe he’d do the same.

I was reading over one news piece from Dubai Airport Free Zone (DAFZA) during this year’s GITEX. The piece, which I’m pasting below and which is linked to here, is on the launch of the organization’s first official mobile application.

DAFZA launches its first mobile application, in 2013

DAFZA launches its first mobile application, in 2013

I thought I’d seen the news before, so obviously I asked Google. And what did I find?

DAFZA launches its first mobile application news, from GITEX 2011

DAFZA launches its first mobile application news, from GITEX 2011

Copy and paste anyone?