Am taking the weekend off to go to school! And today is going to be an exciting one! I’m attending a one-day class hosted by Gulf Photo Plus on blogging given by David Hobby. David is a one-man blogging machine with over ten blogs on the go. Over 15,000 people find his site through Google searches alone every day. And boy does he talk! David you should have video blogs if you don’t already.
The write-up from GPP’s website is below… Will let you know how it goes.
Whether you are a photographer, another kind of creative or work for just about any company with an internet presence, a well-run blog may be the most powerful tool on the web. And for those who are willing to take the reins of a company blog, this might be the closest thing to “fire proof” that exists in 2013. Employees who can expand a company’s footprint through effective social media are far more valuable to the business.
A well-crafted blog can do many things. It can establish both recognition and credibility. It can produce income. It can produce strong search engine optimization. It can create a direct channel to your customers, present and future. But blogging does not come naturally for most people. While the platforms may be easy to learn, the process itself can be daunting.
How do you choose a name for your blog? How do you create a voice? Why is it important to understand organic SEO? Where do great ideas come from, and how do you shape them for your blog? For company bloggers, how do you strike a balance between being corporate and being human? Where do you look for ongoing inspiration? How do you leverage external platforms? What steps can you take to help something go viral?
David Hobby created Strobist.com in 2006. Five years on, it receives over 3,000,000 page views a month and was recently named one of the Best 25 Blogs in the World by Time Magazine.