Internal communications may be the best investment you ever make

I was incredibly lucky last week to listen to two compelling business consultants. I’m usually a hard critic to please and I don’t often take to consultants coming in to tell me what I should and should not be doing. But the two gentlemen who came into the company last week, Scott McKain and Jonar Nader, both emphasized the importance of listening and knowing your customer.

What impressed me most during the two days of business and management workshops was Nader’s insistence that companies fail because of a disconnect between their employees. By forgoing the people-management skills and internal communications companies fail to engage their staff. For more about Nader and his thoughts have a look at his blog which includes thoughts on his visit to Dubai.

To quote from one of Nader’s recent essays, “Most people are plagued by miscommuication, jealousy, and immaturity, resulting in poor performance. Individually, staff members might be great workers, but when lumped together with a range of personalities, egos clash.”

“As a technical genius, your success will depend on how well you marshall your team. Sadly, many technical gurus either isolate themselves and become eccentrics who lack influence, or they jump in the deep-end of management and drown in unfamiliar territory.”

I couldn’t agree with Nader more on people management being at the core of a company’s success and failure. Both Nader and McKain talked about information, about communication between employees. One of the best tools that I ever used and managed was was an internal website, an intranet. It may sound strange – after all an intranet is only designed for use by employees rather than the general public. Its audience is strictly defined and limited.

However, I’ve found that companies with intranets have a much better educated workforce. Employees generally understand their firm’s rules and regulations much better than companies who don’t have an intranet. An intranet also plays a major role in keeping the workforce up to date in terms of new products, successes, and company changes.

In short, the more a workforce is empowered with information, the more your employees will communicate. The less they’ll be in the dark about where the company is headed and how the company intends to grow. Your employees become your advocates rather than your naysayers. For the return on the investment is there anything better than an intranet and more internal communications in general?

And if you’re interested in knowing about Scott McKain have a look at this video!

One thought on “Internal communications may be the best investment you ever make

  1. Hello Alex. Being in Dubai was an eye-opener for me. In Australia, we hear a lot about Dubai — and it’s all good. Dubia has such a grand reputation. What pleased me most was not only the city and its magnificence, but the Heads of State who must be the envy of the world. The leaders of Dubai are such visionaries, that I can imagine each and every country being envious of their track record. For a small, young country (in modern terms) to show such foresight, ought to make a lot of world leaders wake-up and get cracking. Cheers and thanks for your kind words. I enjoyed my visit. The (multicultural) delegates made my job so much easier and definitely pleasant. It’s a pleasure to work with such switched-on people. Jonar Nader.

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