
I feel for anyone who works in the service industry. Ever since the UAE moved from a Sunday-Thursday week to Monday-Friday, the sense I’ve gotten is that those working in the service industry have had to work out how to cater to both local/global and regional clients. For many, the answer has been simple – agencies are having to work out rosters of people working over the six days, from Sunday to Friday.
I don’t know how sustainable this is. Dubai is the hub for the region’s creative agencies, many of whom don’t have offices outside of the Emirate. Will clients across the Middle East accommodate the change in the working week? Or will agencies look to open offices (or move/hire people) in countries which still follow the Sunday-Thursday routine?
For those working with clients across the region, I’m curious to know how you are managing. Is there anything that can be done to make the workload easier, and/or redress the work-life balance? Or has the change in the UAE’s working week not had an impact?
Another observation over the past couple of months is the number of Russians and Hong Kongers moving to the UAE, particularly in the communications industry. More talent is always a good thing; let’s hope our new arrivals find their feet in the region and get acquainted with its cultures and languages.
Am always happy to hear your views. Please do share them in the comments section below.
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