Many in the region’s PR industry will have learned over the past 24 hours that Camilla and Lucy D’Abo are leaving the agency they founded 13 years ago. Jason Leavy, who headed up the agency and then led the brand team after Dabo was acquired by Edelman.
It’s fair to say that the D’Abo sisters and the agency which still bears their name transformed the PR industry in the Gulf. Whilst Dubai has always been a hub for the comms sector – there’s at least a hundred agencies in the city – there’s always been a stark gap between locally-established firms and global names.
What the sisters were able to do, and what Jason Leavy was able to build on when he joined in 2010, was to establish an agency which grew in size thanks to the quality of the work produced by the entire team. Dabo regularly won business from and against global agencies, and the firm’s headcount grew to over a hundred. They showed that it was possible to build an agency from the ground up that didn’t compete on price, but on the quality of their work. Others have followed them, but they’ve always set the standards as to how an independent agency should run.
After the acquisition by Edelman in 2015, there was also going to be change; it’s rare for founders to stay on for a lengthy period of time. Likewise, Leavy will also be missed. His drive and passion, and his experience and knowledge of the publishing and public relations sectors set him apart from many agency heads.
I’ve leave the last word to one of the founders. I wish them and Jason all the best in their new adventures. “We leave a combined business that offers the very best integrated brand service in the market,” Camilla d’Abo told the Holmes Report. “Our teams and clients are in great hands. This is not a decision we have come to easily, but we both feel that now our commitment to Edelman is complete it is time we explore new opportunities.”
An article that thoroughly does justice to the stamp these three put on the industry. I’ll always remember the first time that they ‘cleaned up’ at the MEPRA’s – Giant killing at its best! And a point worth remembering; as well as producing great work, they created a great culture and work environment which their staff loved….rare these days!