The Chicago Tribune and how to get audience participation right through social media

I wanted to highlight this remarkable site from the Chicago Tribune. The blog, which will be hosted for a year and has the hashtag #trib2014, hosts reader photos from Instagram and enables participation through developing weekly themes. The newspaper’s staff are curating the site, but the visuals and captions are stunning. The weekly themes allow for a higher level of audience participation and give readers something to focus on rather than asking for their own images of a generic subject. Have a look at the below images from the blog. I can’t wait for someone to do this type of thing in the Gulf (just so you know, I’m extremely patient).

Chiberian Sunset #chitecture

A post shared by Chicago Based (@kbucklandphoto) on

A man who has been through bitter experiences and travelled far enjoys even his sufferings after a time. Homer

A post shared by 614scottsmith (@614scottsmith) on

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