Being a Brit, I’m used to sexual innuendos being used in advertising. Nothing sells better than sex. But this type of thing normally gets pulled up at immigration when it comes to Saudi. So image my surprise at the below advert, which can be interpreted as ‘a German woman for every Saudi man’. The adverts were seen yesterday in Jeddah and I’ll be intrigued to see how long they’re up for. It certainly redefines the concept of a teaser campaign.
A German Woman for Every Saudi – a new type of teaser campaign?