The notion of authenticity, that feeling of genuineness, has long been an issue to us communicators. The theory goes that the more authentic we (or our clients) are, the more people will believe us and like us. Even the use of the word authentic has grown; in the US, the word’s use has grown 74.5% since 2012 according to the Holmes Report, to 8,069 press releases and 20,471 media stories.
Well, you’d think that being in a world where everything is online it’d be harder than ever to fake it. Well, an Australian teen with over half a million followers on Instagram has put the sword to that theory. Here’s an excerpt from The Guardian on Essena O’Neill and how she strived to be perfect online:
An Australian teenager with more than half a million followers on Instagram has quit the platform, describing it as “contrived perfection made to get attention”, and called for others to quit social media – perhaps with help from her new website.
Essena O’Neill, 18, said she was able to make an income from marketing products to her 612,000 followers on Instagram – “$2000AUD a post EASY”. But her dramatic rejection of social media celebrity has won her praise.
On 27 October she deleted more than 2,000 pictures “that served no real purpose other than self-promotion”, and dramatically edited the captions to the remaining 96 posts in a bid to to reveal the manipulation, mundanity, and even insecurity behind them.
At a recent event I was chairing, one of the speakers told an anecdote about a Saudi youngster who claimed to be an entrepreneur, partly because it is the popular thing to do and also because he was unemployed. The experience also reminded me of comments left on a popular website about two local entrepreneurs who have set up their own business. Three of the comments were negative, and called into question the ‘authenticity’ of the two young gentlemen. One person wrote, “I have also noticed many so called ‘Entrepreneurs’ are only ‘Instagram-perneurs'”.
The question then comes to mind – who is being genuine and how can we tell if they’re genuine? Will the media challenge people on their achievements? Will the public call out these people? We live in a region where social media is all pervasive and yet, due to various barriers such as culture, language and traditions, it can be truly difficult to know if someone is being genuine or not. For me, the best way to understand the true meaning of authenticity is to grasp its meaning – one who does things himself/herself.
What are your thoughts on authenticity and the Gulf? Do people live to a certain image, or are they true to themselves? And what does this mean for how we communicate? I’d love to hear your thoughts on the issue.