A look into how online behaviour is changing in Saudi from The Online Project

For many of us in communications in the Middle East, it’s hard to remember a time before social media (I still fondly remember receiving floppy disks with press releases, back in 2006). Social media agency agency The Online Project has dipped its toes into the Kingdom’s digital world to look at how social media behaviours are changing.

The agency, which undertook a similar exercise two years ago, went back to revisit some of its findings from 2013. The report, named Reintroducing Social Saudis, is an incredibly insightful look into what Saudis are doing online. Please do download the report and read it in full (it’s 18 pages in length).

Some of the findings include:

    1. Facebook remained the largest social platform in terms of number of users. However, Twitter growth surpassed Facebook by 25% in the past two years.
    2. Saudi preferences towards social entertainment have been changed through emerging platforms like Instagram and Snapchat.
    3. Online video has become a key channel for consuming content on all platforms, especially Facebook and Instagram.
    4. Comedy TV shows and sports are the most popular categories of online watched videos.
    5.While YouTube remained the main video sharing website Facebook and Instagram’s video growth has shifted the online video scene towards more exposure. Video content is no longer a YouTube exclusive.
    6. Hashtags usage on Instagram is just as popular on Twitter. Most used hashtags on Instagram shows how the platform is gradually turning into a female community.

The team have also produced simple visuals and a video telling the stories of Mohamed, Ahmed and Sara, your typical Saudi social media users. You can see both below.

Based on The Online Project's research Mohamed is your average Saudi Facebook user

Based on The Online Project’s research Mohamed is your average Saudi Facebook user

Your average Saudi Instagram user is female and enjoys following social issues as well as fashion

Your average Saudi Instagram user is female and enjoys following social issues as well as fashion

Your average Saudi Tweeter is most active at night and engages most with text Tweets

Your average Saudi Tweeter is most active at night and engages most with text Tweets

If you’d like more info about social behaviour in Saudi, start reading the report and do reach out to the good people at The Online Project.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s