Yin and Yang, Sweet and Sour, and now MBC on social media. It seems that the Middle East’s largest free-to-air satellite station had its hands full last week. The station’s most popular talent show, Arabs Got Talent, broadcast the season finale live. The show, which has attracted millions of viewers, has trended worldwide with the hashtag #arabsgottalent over the past couple of months.
Meanwhile, another hashtag was making the rounds last week. #قناة_الفتنة translates as the channel of chaos from the Arabic to English. This less accommodating hashtag was doing the rounds in Saudi. After doing a little digging (what time will allow), it seems that the hashtag is aimed at MBC’s Ramadan schedule, and is designed to make the point that rather than portraying the spiritual side of the holiest month in the Islamic calendar MBC is more concerned with advertising revenues. Have a look at the below graphic. While you may not understand the Arabic, the picture itself speaks a thousand words (on the left is MBC, on the right is the devil).
صورة معبرة تجمع إبليس ومدير أحد القنوات العربية … http://t.co/ydjMc65U—
عبد الله المزروع (@mzroa) June 29, 2012
And incidentally, who won Arabs Got Talent? A group of thirteen young men named Khawater al-Zalam who perform stunts and dance sequences with ultraviolet props and costumes set against a black background. They’re from Saudi Arabia. Check out Khawater al-Zalam’s routine during the show here.
Let’s hope that MBC’s social media team enjoy their sweet and sour as much as the rest of us.