Getting the communications balance right – Ras al-Khaimah, beaches and modesty

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I do feel for anyone who has to communicate on behalf of a government body in the Gulf. That’s especially so in places where there’s conflicting, divergent views resulting from a strong cultural diversity and significant business interests with the outside world. I remember the late Yasser Arafat often getting away with making one point in Arabic and then saying the exact opposite in English (there’s many other examples out there too). With the advent of the internet, social media, and a horde of citizen journalists out there in cyberspace it’s no longer possible to say explicitly different things to different constituents.

In this week’s The National newspaper in the UAE there was a great example of the above. On the 22nd of April police from the Emirate of Ras al-Khaimah announced a bikini ban for the area’s beaches. Ras al-Khaimah is a beautiful part of the United Arab Emirates. With a population of just over a quarter of a million people Ras al-Khaimah is known for its pristine beaches, and also for its rapidly growing tourism sector and free trade zone. However, the Emirate is also conservative. Trying to balance the two interests, tourism and tradition, isn’t easy as the below quotes from The National’s article on the 22nd April illustrates.

Bikinis have been banned from public beaches in the emirate as police urge residents to “use common sense” and dress modestly.

The municipality and police have put up signs on public beaches that state: “All coastgoers should commit to public morality and modest clothing”.

Offenders will be given a warning and after a second warning, they could face an unspecified fine.

The two most popular beaches in Ras Al Khaimah are located next to hotels where swimmers sunbathe in thong bikinis or trunks alongside women in burkinis, a modest full-body swimsuit designed for Muslim women.

On weekends and at sunsets, RAK’s public beaches fill with women in full hijab, who come with their families. Women in swimwear are a rare sight at these beaches and there are no women-only beaches in RAK.

In a plea to the public, police urged beachgoers to comply with “public morality and dressing modestly” to respect the country’s traditions and culture.

The move followed complaints by families about tourists who attended public beaches wearing indecent clothing.

The public have greeted the ban in Ras Al Khaimah, a conservative emirate with a large Emirati population. In RAK, it is common for women to dress for the beach by putting on more clothing so that they do not attract attention from men.

“I totally agree with that [ban] for us because it’s not a respectful thing to have on our beaches,” said Hessa Ahmed, a 31-year-old Emirati mother-of-two.

Many people, like Ms Ahmed, would like tourists to cover up but are too shy or polite to approach them. Her last visit to the beach ended abruptly when a man and woman in revealing swimwear sat near her family.

“I wasn’t sure about what she was going to do,” said Ms Ahmed. “I was afraid she would take off her top. So I preferred just to drive away just in case anything was going to happen, so I would just be away and my kids wouldn’t see them.

“There was no sign or board to inform these people you shouldn’t wear this, you shouldn’t wear that.”

Ras Al Khaimah has adopted a lenient approach to public dress in hotels but customs remains overwhelmingly conservative in public spaces, such as shopping malls.

The above was a great piece and insight into the challenges facing a country that is looking to adapt culture with business. And then came the follow-up article the next day in The National.

Police have backtracked over their statement that bikinis and tight trunks are banned from public beaches.

Revealing swimwear is not officially outlawed but strongly discouraged because of cultural sensitivities, police clarified.

“We respect the rights for people. We follow UAE law,” said Maj Marwan Al Mansoori, the head of public relations and moral guidance for RAK Police.

“Our campaign is not about catching people. We just want to tell people about our culture and our community.”

“You should respect our culture and our community rights but you have your rights,” said Maj Al Mansoori. “If it is under our law, you can do it.

“We wanted to tell people what we are thinking. It is communication between cultures. We want to explain this to people.”

It’s worth reading both articles in full, and to put this in its full context few Westerners will use a public beach in Ras al-Khaimah; all the hotels have private beaches which are fully equipped and only for the use of guests. However, such communications outreach isn’t going to help draw foreigners to a part of the country and world that has everything to offer. Perception is everything, especially online when social media is involved. The more people who talk about an issue, the more that issue or perspective is believed no matter its veracity.

This is a reminder about the challenges of trying to get the communications balance right in today’s connected world, where a tourism can view such news pieces while booking their vacation just as easily as a local sitting for a tea and reading the morning newspaper. Media relations is a tough job and I do hope that lessons are learned from this and that the right balance is found, both in terms of educating foreigners coming in (can you really tell someone what to wear after they’ve seen the glossy brochure/website, booked, traveled and arrived) and in preserving local cultural norms. And remember, if nothing else works there’s always the burkini!

The burkini! Foot flicking and hands on hips are optional (credit

Visiting Saudi Arabia’s Moon Mountain

Here’s another set of amazing images from Jeddah-based photographer Thamer Ossra. Moon Mountain is only 45 minutes drive from Jeddah and is named after its stunning landscape. The views from the top of Moon Mountain are remarkable. Enjoy the images and I hope you also get the chance to visit.

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Red Bull and a crisis in Kuwait that hasn’t hit the headlines

Surprisingly, Red Bull has not hit the headlines for what appears to be a number of major events in Kuwait. The company, best known worldwide for popularizing the energy drink concept, has apparently been embroiled in a crisis in Kuwait after a young Kuwaiti passed away after drinking too many cans of Red Bull. I’m going to continually use the word apparently as there’s no information out there in English and the only information in Arabic can be found on chat rooms.

According to Kuwait’s social media scene the Kuwaiti Ministry of Commerce has of the end of March banned all sales of Red Bull to those under 16 years of age. The below are a news piece from Kuwait’s news agency Kuna and an image shared over twitter of a Red Bull fridge with a sign in Arabic saying that Red Bull is not for sale to those under 16 years of age. Here is the same info on a discussion forum.

The article from Kuna on Kuwait’s decision to ban Red Bull sales to those under the age of 16. There’s no publishing date on this however (credit: Downtimes)

And a sign on top of a fridge which states that no sales of Red Bull are allowed to those under 16, which is supposedly from a Kuwaiti grocery store (credit: UAEwomen forum)

Kuwait’s Twitter community has also been focusing on the news, but surprisingly the topic hasn’t been trending outside of the country.

Whether this is all true or not, as it always the case with the internet the story is spreading especially in Arabic. The news can now be found on sites across the Gulf in Arabic. The fear may be that other GCC countries will follow Kuwait’s lead (such an action wouldn’t be unusual). However, it’d be fascinating to know what Red Bull has done to tackle this issue. There have been suggestions that Red Bull has upped its ad spending to tackle the issue, and that may explain why there’s little news of this in Kuwait’s vibrant media scene.

However, Red Bull has avoided the spotlight before. If you do read Arabic have a look at this piece on Red Bull apparently employing women to hand out cans in Riyadh back in December. Some would say brave, others would say silly.

Women walking outside of Riyadh’s Kingdom center apparently handing out Red Bull to passing motorists (credit: Murmur website)

Forget the debt – Dubai cops now have a Lamborghini and Ferrari (and more Salik toll gates)

Who needs to think about debt when you’re out and about driving a supercar. In their wisdom and in a public relations exercise that is reminiscent of the city pre-2008, Dubai police unveiled the latest addition to their motor pool last week. The US$400,000 Lamborghini Aventador can do speeds of up to 349km/h and will be used to chase down whoever has the balls to think they can speed in Dubai and not get caught. I’m still trying to work out how they’d stop criminals, but I’d assume the very fact that a cop is driving one of these cars would be enough to startle transgressors into taking their foot off the accelerator.

In preparation for the hard work of bringing law-breakers to justice, the Lamborghini and its driving team were dispatched to Dubai Mall to drive around the world’s largest shopping center and pose for pictures. The aim? To show tourists “how classy Dubai is”.

But Dubai Police didn’t just stop there. The news was followed a couple of days later by the announcement that they’d be adding a Ferrari as well. After all, just having a Lamborghini alone is so passe, especially since the UK, Qatar and Italy also did the same several years back. The Ferrari FF is cheaper than the Lamborghini and sells for 900,000 Dirhams or just over US$250,000 dollars. The supercar is slightly zippier than the Lamborghini (I’ve been told) and does 0-100km in a 3.7 seconds. And it has more storage space, including room for two Krispy Kreme dozen donut boxes and paper coffee cups.

To your left, the Ferrari FF. And to your right, the Lamborghini Aventador. It’s Dubai’s version of toys for the cops (credit: Emirates 24/7)

With impeccable timing, Dubai’s Roads and Transport Authority also announced that two new Salik toll gates would be going live on the Dubai-Sharjah border. The gates will collect a toll of 4 Dirhams from each car that passes through them, and the full story plus lots of interesting comments can be read here on One adventurous resident posted his take on both stories. I like the idea.

Dubai’s new Ferrari fund, brought to you by the RTA (credit: @danielmarcevans)

On a serious note, most of us could agree that we’re living in an age of austerity. Dubai itself hasn’t been immune from the global economic drop, and the city-state will have to pay US$22 billion of debt next year according to rating agency Moody’s. Most countries worldwide have had to cut back on spending, and if this idea had been ventured in Europe you’d probably find someone losing their job. With so much money to pay off does this send out the right message about debt and responsibility, both on a local and a global level.

While both supercar stories make for great PR, I wonder what thought went into the decision especially with the timing of the two new toll gates. Have the silly days returned to Dubai? For a city that has done so much good and yet still has many challenges to face, I do hope not.

No mention has been made if Dubai Police have insurance for the Lamborghini or the Ferrari.

A view into Saudi Arabia with the BBC’s Frank Gardner

Saudi Arabia is a fascinating country but unfortunately it’s not the most accessible of places. The BBC’s Frank Gardner returned to the Kingdom after a number of years away from Saudi Arabia. I’m not going to write further about the news piece as my words will not do justice to the programme. Enjoy, turn up the volume, and glimpse into a country and a society that is experiencing a radical change (my only caveat is that I’m more optimistic on how Saudi Arabia is doing).

Is too much government intervention good or bad for innovation in the Gulf?

Is the Gulf’s innovation being hindered by too much government intervention? (credit:

There’s been a couple of news stories recently that caught my eye. One was an interview on Kipp Report with the managing director of an online website called The article, which you can reach here, focuses on how positions itself as the official online distribution channel for retailers registered with the Emirate’s Department of Economic Development.

Aside from the wisdom of launching an online distribution channel that is government-supported in the year 2013, the piece got me thinking about other areas. One example is non-governmental work, which (surprise, surprise) is often not only regulated but led by government-related bodies. And then you’ve got the ultimate example of government intervention, which is the ownership of the upstream and downstream oil and petrochemical sectors, numerous financial institutions and other businesses. And then there’s the sovereign wealth funds.

My question to these and other government interventions is how much do these activities stunt growth and disrupt innovation? Here I’m going to refer to United Nations World Intellectual Property Organization and Insead that ranks the top ten most innovative countries. The original piece from Bloomberg is here.

Switzerland, Sweden and Singapore are the most innovative countries in the world, according to a study by the United Nations World Intellectual Property Organization and Insead that found a wide gap between rich and poor nations.

Innovation is an important engine of growth and new jobs, the Global Innovation Index 2012, which ranked 141 economies, showed. The index considered institutions, human capital and research, infrastructure and market and business sophistication as well as as the results of innovation such as patents and software in determining how countries fared.

Finland ranked fourth, followed by the U.K., the Netherlands, Denmark, Hong Kong, Ireland and the U.S.

Numerous surveys such as the above and this research one by the United Nations University show that governments help foster innovation most through investing in social capital (read education) and through financial funding – the irony in some parts of the Gulf is that education is in the hands of the private sector rather than the government. Governments then have to step back and then let individuals and businesses get on with it. The same can be said of the non-governmental sector, which, pretty obviously, works best without governmental support s groups and communities work to best pinpoint social issues and tackle them.

The argument often goes that entrepreneurs drive innovation and that governments need to reduce their interventions, reduce bureaucracy and increase financial support for small to medium sized firms to drive growth. However, is that what we are seeing in the Gulf? Or are we still not fulfilling our potential due to too much, rather than too little, government intervention?

The awe of Al Wahba Crater

I was sent these pictures by a great Saudi photographer and friend Thamer Ossra. The location is Wahba or Al Wa’aba Crater, one of the largest craters in the Middle East. The crater is 2.5km wide and the cliffs on the crater’s side drop vertically by 270 meters to the crater’s base. In the center of the crater is an amazing salt field.

Wahba crater is 250 kilometers east of Taif just off the Makkah-Riyadh highway. It’s a remarkable place to visit. If you have the chance, just go!