Category Archives: Culture

Block and Bridge the SABIC way – an example from the World Economic Forum

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Al-Mady is a media veteran and knows how to handle journalists through the use of techniques such as block and bridge (picture source: Arabianoilandgas.com)

There’s few companies which have a better reputation in the Middle East than SABIC. Founded almost forty years ago, Saudi Basic Industries Corporation has grown to become one of the world’s largest chemicals businesses and one of the top 100 corporations worldwide. SABIC is the largest public company as listed on Saudi Arabia’s stock exchange.

But no matter how well you try, there’s always some things that you can do better. SABIC’s CEO Mohammed Al Mady was at the World Economic Forum last week which was held in Jordan. Al Mady was speaking on a panel discussion alongside Saudi Arabia’s Princess Ameerah al-Taweel, the wife of Al Waleed Bin Talal and one of Saudi Arabia’s most outspoken women when it comes to female rights and the issue of change in the Kingdom.

Unsurprisingly, the issue of women’s employment in the Kingdom came up. This topic has been a major issue of debate over the past couple of years as the Kingdom has pondered how best to get women into work without upsetting cultural sensitivities.

The below quotes are from an article on Arabian Business which are a discussion between Princess Ameerah al-Taweel and SABIC CEO Mohammed Al Mady. It makes for an interesting if embarrassing read.

While a member of the audience during a separate WEF session on the Arab employment crisis, Princess Ameerah challenged Saudi Basic Industries Corporation (SABIC) CEO Mohammed Al Mady to explain why his company had not “opened the door” to Saudi women.

Al Mady defended the company by saying it had employed 50 women, but the audience laughed when it was revealed SABIC had 20,000 employees.

“We have been slow for sure,” Al Mady conceded.

“That was not really by design that we want to be against women or anything, but we want to get the best practice done in Saudi Arabia because there are many mistakes that have happened and it really gives bad names for the employees and the employers.

“Now we’re in a position to get the best practices and do it in our company and you will see a big change.”

Well, yes, it’s not the best publicity for SABIC especially when one considers that most of SABIC’s plants are in the Eastern Region where women have been employed in mechanical roles by Saudi Aramco. However, what Al Mady did was a classic public relations tactic; he blocked and bridged. The technique is well-known and allows the interviewee to switch attention back to a key message or talking point. And Al-Mady spoke about a perennial favourite, military conscription. Below are quotes from both Arabian Business and Al-Arabiya.net.

“The countries have to work very hard in how to change the perception of their youth so that they can accept the existing jobs.

“How do we change them? Governments have to probably draft them into the military for six months before they go into the job market … [to] give them resilience, [teach] them how to be modest, how to work, how to take the ladder step by step until they reach what they want.”

“It gives them resilience… they have to take the ladder step-by-step before they get what they want. The countries have to work very hard and have to change the perception of their youth so that they can accept the existing jobs… The people themselves need to change.”

While I’m not completely sold on the concept of military service (it hasn’t done many favours to Egyptians, Syrians or Lebanese) Al-Mady’s block and bridge captured more headlines than the female employment gaffe and it says a great deal about Al-Mady’s media skills. If only more CEOs had his media abilities (maybe that’s a subject for another, future post).

How to pull off a public relations fake coup – the handsome Emirati who didn’t get kicked out of Saudi

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Saudi Arabia often has the ability to surprise, delight and amaze in equal measures. But every now and then, it’s not the Magic Kingdom that surprises as much as the lack of knowledge and ignorance shown by the outside world. One story broke in April that didn’t fail to grab headlines the world over.

Allegedly three Emirati men were kicked out of Saudi Arabia’s largest cultural festival by the religious authorities for “being too handsome”. The three men were asked to leave Janadriyah and then deported from Saudi to protect the virtues of the Saudi women present. The story was broken in America by Jezebel and the piece makes for a very entertaining read.

There’s been literally thousands of pieces now written on this and the ensuing ‘outing’ of one of the men, an aspiring actor whose name is Omar Borkan Al Gala.

Unfortunately ladies, which Omar obviously exists the story is a hoax. LiveLeak website was one of the first to break the news of the hoax and this is how whoever was behind the public relations coup did it.

Let’s start firstly with the facts. We have three Emirati men who were kicked out of Janadriyah. Firstly, this is feasible. Riyadh is a conservative place and the religious authorities are present at Janadriyah to monitor all the naughtiness that goes on. However, having been to the Festival a number of times these three would have had to have whipped off their kandouras/thobs to get kicked out such is the amount of inappropriate behaviour that can occur at Janadriyah.

There was an incident at the UAE pavilion when one of the religious authorities objected to Emirati singer Aryam’s presence at the event. He himself tried to force her removal but was instead arrested by the National Guard. The incident was captured on Youtube and is below.

The other apparent truth is that one of the three Emiratis who was outed was present at Janadriyah. However, he had gone into the family section where single male bachelors are not allowed and started dancing. His dancing apparently wasn’t to the taste of everyone present and he was asked to leave the area according to LiveLeak which quotes from a news piece which now seems to have disappeared.

And that seems to be the basis for what then happened.

Someone with an active imagination, a good deal of time and a great deal of media talent spotted an opportunity to seed a story with Elaph.com, an online website that focuses on news in Saudi Arabia. The original story, which has disappeared into the caches of the internet, wrote that three Emiratis had been deported from the Janadriyah Festival and Saudi Arabia for being too handsome. There was a quote to this effect from an ‘unnamed’ Saudi official.

The story quickly snowballed after getting picked up by the English press in the Kingdom, and one of the three men, Omar Borkan Al Gala, apparently outed himself on his Facebook page. The man became a celebrity overnight. He’s been interviewed worldwide and he’s already picked up acting work.

The story surrounding Borkan Al Gala, which loosely translates to Volcano of Love, contains numerous inaccuracies. The first is deportation from Saudi Arabia. As an Emirati and a GCC National he cannot be deported from Saudi Arabia under these circumstances. I’ve never even heard of a GCC National being deported from one country to another. Strike one…

Secondly, the other two Emiratis have never been outed. You’d think that they’d be in on the act as well and keen to grab their fifteen minutes of fame. But unfortunately, the ladies will have to wait for their pictures to be plastered over the web. Strike two…

And finally, the story broke via a news website from an ‘unnamed Saudi official’. Saudi officials rarely speak out of turn, especially on such a topic. It took over a week for Al Gala’s name to be ‘leaked’. In this day and age of instant social media updates, I’d have assumed that this story and the identity of the three Emirati men would have been the news item on both Saudi and Emirati Arabic-language Twitter networks. But no, that wasn’t the case. Strike three…

I’ve got to give it to Al Gala. He’s made the most of the opportunity, of the ignorance about Saudi Arabia, and of the lack of fact-checking on this one. It’s a fun story and one which doesn’t do any harm. But seriously, being too handsome for Saudi? Have the Emiratis met any Saudi boys lately? In the words of my partner, “Saudi men are much more attractive…”

He got kicked out of Saudi and I didn’t? But I’m impossibly handsome (source: http://www.hippobrigade.com)

A Riyadh favourite – Wadi Hanifah and Diriyah

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There’s nowhere I love more than Wadi Hanifah and Diriyah. Only fifteen kilometers from Riyadh’s Olaya road Diriyah is the home of the Al Saud family and was their first capital. Parts of Diriyah are a UNESCO world heritage site and the area is full of mud-brick structures, some of which are in disrepair. Diriyah is the perfect get-away from Riyadh’s hectic pace. Here’s some pictures of my latest trip down, after the recent April/May rains. I do hope you enjoy and if you’d like to know more about the place do read the Wikipedia entry here.

Along the walk way there are spots for families to gather and light fires for barbeques. The area gets very busy at weekends
The walkway along Al Elb Dam is a family favourite in Diriyah and should not be missed
The spillway at Al Elb Dam is sizable and is a remarkable site when waterlogged
The view towards Diriyah from Al Elb Dam
Date trees are an ever-present in Diriyah and provide both beauty and shade
Wadi Hanifa in flood
A view of one of Diriyah’s old walls and watch tower from the Wadi Hanifah road
This is one of the old mud watchtowers in Diriyah, on the path to Al Elb Dam
The extent of the flooding after the May rains is apparent here
As with any Wadi, Wadi Hanifah can be waterlogged after a flash rain
I’ve always wanted to open these doors and go inside!
My wife calls these Christmas trees
Just maybe the best place to walk in Riyadh
This is a picture of Wadi Hanifah’s water spillway (obviously, when dry)
Note the circular tower structure on the left, which is the architectural style of Old Diriyah’s defences
The standing stones of Wadi Hanifah
The views of Wadi Hanifah after the rains are breathtaking. The area is so green that you forget you’re in the middle of a desert
Al Elb Dam is at the furthest point of the Wadi and worth the drive down
Wadi Hanifah’s fauna is diverse and you may be surprised by the type of trees and other fauna you will find in the valley
Driving up and down the Wadi Hanifah road you’ll be surrounded by date trees which sprout up from behind farm walls
Wadi Hanifah is full of beautiful fauna such as these pink flowers which always bloom after a rainstorm
This alcove is a strange one and I’ve never understood why it was built. It’s a one-off in Wadi Hanifah
The rain came down and washed the trailer away…
Welcome to Wadi Hanifa, one of the most beautiful parts of Riyadh
Shot from the Wadi Hanifah road, this is a farmhouse building
Despite the plethora of farms owned by wealthy Nadjis, there are still many Saudis who live in Old Diriyah in much poorer conditions
Here’s another painted farm door in Diriyah, on the road to Wadi Hanifah
Diriyah has some wonderful hand-crafted and painted doors, such as the one in the picture
This is the view of Diriyah’s district court from the road heading down to Wadi Hanifah

Getting the communications balance right – Ras al-Khaimah, beaches and modesty

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I do feel for anyone who has to communicate on behalf of a government body in the Gulf. That’s especially so in places where there’s conflicting, divergent views resulting from a strong cultural diversity and significant business interests with the outside world. I remember the late Yasser Arafat often getting away with making one point in Arabic and then saying the exact opposite in English (there’s many other examples out there too). With the advent of the internet, social media, and a horde of citizen journalists out there in cyberspace it’s no longer possible to say explicitly different things to different constituents.

In this week’s The National newspaper in the UAE there was a great example of the above. On the 22nd of April police from the Emirate of Ras al-Khaimah announced a bikini ban for the area’s beaches. Ras al-Khaimah is a beautiful part of the United Arab Emirates. With a population of just over a quarter of a million people Ras al-Khaimah is known for its pristine beaches, and also for its rapidly growing tourism sector and free trade zone. However, the Emirate is also conservative. Trying to balance the two interests, tourism and tradition, isn’t easy as the below quotes from The National’s article on the 22nd April illustrates.

Bikinis have been banned from public beaches in the emirate as police urge residents to “use common sense” and dress modestly.

The municipality and police have put up signs on public beaches that state: “All coastgoers should commit to public morality and modest clothing”.

Offenders will be given a warning and after a second warning, they could face an unspecified fine.

The two most popular beaches in Ras Al Khaimah are located next to hotels where swimmers sunbathe in thong bikinis or trunks alongside women in burkinis, a modest full-body swimsuit designed for Muslim women.

On weekends and at sunsets, RAK’s public beaches fill with women in full hijab, who come with their families. Women in swimwear are a rare sight at these beaches and there are no women-only beaches in RAK.

In a plea to the public, police urged beachgoers to comply with “public morality and dressing modestly” to respect the country’s traditions and culture.

The move followed complaints by families about tourists who attended public beaches wearing indecent clothing.

The public have greeted the ban in Ras Al Khaimah, a conservative emirate with a large Emirati population. In RAK, it is common for women to dress for the beach by putting on more clothing so that they do not attract attention from men.

“I totally agree with that [ban] for us because it’s not a respectful thing to have on our beaches,” said Hessa Ahmed, a 31-year-old Emirati mother-of-two.

Many people, like Ms Ahmed, would like tourists to cover up but are too shy or polite to approach them. Her last visit to the beach ended abruptly when a man and woman in revealing swimwear sat near her family.

“I wasn’t sure about what she was going to do,” said Ms Ahmed. “I was afraid she would take off her top. So I preferred just to drive away just in case anything was going to happen, so I would just be away and my kids wouldn’t see them.

“There was no sign or board to inform these people you shouldn’t wear this, you shouldn’t wear that.”

Ras Al Khaimah has adopted a lenient approach to public dress in hotels but customs remains overwhelmingly conservative in public spaces, such as shopping malls.

The above was a great piece and insight into the challenges facing a country that is looking to adapt culture with business. And then came the follow-up article the next day in The National.

Police have backtracked over their statement that bikinis and tight trunks are banned from public beaches.

Revealing swimwear is not officially outlawed but strongly discouraged because of cultural sensitivities, police clarified.

“We respect the rights for people. We follow UAE law,” said Maj Marwan Al Mansoori, the head of public relations and moral guidance for RAK Police.

“Our campaign is not about catching people. We just want to tell people about our culture and our community.”

“You should respect our culture and our community rights but you have your rights,” said Maj Al Mansoori. “If it is under our law, you can do it.

“We wanted to tell people what we are thinking. It is communication between cultures. We want to explain this to people.”

It’s worth reading both articles in full, and to put this in its full context few Westerners will use a public beach in Ras al-Khaimah; all the hotels have private beaches which are fully equipped and only for the use of guests. However, such communications outreach isn’t going to help draw foreigners to a part of the country and world that has everything to offer. Perception is everything, especially online when social media is involved. The more people who talk about an issue, the more that issue or perspective is believed no matter its veracity.

This is a reminder about the challenges of trying to get the communications balance right in today’s connected world, where a tourism can view such news pieces while booking their vacation just as easily as a local sitting for a tea and reading the morning newspaper. Media relations is a tough job and I do hope that lessons are learned from this and that the right balance is found, both in terms of educating foreigners coming in (can you really tell someone what to wear after they’ve seen the glossy brochure/website, booked, traveled and arrived) and in preserving local cultural norms. And remember, if nothing else works there’s always the burkini!

The burkini! Foot flicking and hands on hips are optional (credit alrasub.com)

Visiting Saudi Arabia’s Moon Mountain

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Here’s another set of amazing images from Jeddah-based photographer Thamer Ossra. Moon Mountain is only 45 minutes drive from Jeddah and is named after its stunning landscape. The views from the top of Moon Mountain are remarkable. Enjoy the images and I hope you also get the chance to visit.

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Is too much government intervention good or bad for innovation in the Gulf?

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Is the Gulf’s innovation being hindered by too much government intervention? (credit: techpionions.com)

There’s been a couple of news stories recently that caught my eye. One was an interview on Kipp Report with the managing director of an online website called Tejuri.com. The article, which you can reach here, focuses on how Tejuri.com positions itself as the official online distribution channel for retailers registered with the Emirate’s Department of Economic Development.

Aside from the wisdom of launching an online distribution channel that is government-supported in the year 2013, the piece got me thinking about other areas. One example is non-governmental work, which (surprise, surprise) is often not only regulated but led by government-related bodies. And then you’ve got the ultimate example of government intervention, which is the ownership of the upstream and downstream oil and petrochemical sectors, numerous financial institutions and other businesses. And then there’s the sovereign wealth funds.

My question to these and other government interventions is how much do these activities stunt growth and disrupt innovation? Here I’m going to refer to United Nations World Intellectual Property Organization and Insead that ranks the top ten most innovative countries. The original piece from Bloomberg is here.

Switzerland, Sweden and Singapore are the most innovative countries in the world, according to a study by the United Nations World Intellectual Property Organization and Insead that found a wide gap between rich and poor nations.

Innovation is an important engine of growth and new jobs, the Global Innovation Index 2012, which ranked 141 economies, showed. The index considered institutions, human capital and research, infrastructure and market and business sophistication as well as as the results of innovation such as patents and software in determining how countries fared.

Finland ranked fourth, followed by the U.K., the Netherlands, Denmark, Hong Kong, Ireland and the U.S.

Numerous surveys such as the above and this research one by the United Nations University show that governments help foster innovation most through investing in social capital (read education) and through financial funding – the irony in some parts of the Gulf is that education is in the hands of the private sector rather than the government. Governments then have to step back and then let individuals and businesses get on with it. The same can be said of the non-governmental sector, which, pretty obviously, works best without governmental support s groups and communities work to best pinpoint social issues and tackle them.

The argument often goes that entrepreneurs drive innovation and that governments need to reduce their interventions, reduce bureaucracy and increase financial support for small to medium sized firms to drive growth. However, is that what we are seeing in the Gulf? Or are we still not fulfilling our potential due to too much, rather than too little, government intervention?

The awe of Al Wahba Crater

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I was sent these pictures by a great Saudi photographer and friend Thamer Ossra. The location is Wahba or Al Wa’aba Crater, one of the largest craters in the Middle East. The crater is 2.5km wide and the cliffs on the crater’s side drop vertically by 270 meters to the crater’s base. In the center of the crater is an amazing salt field.

Wahba crater is 250 kilometers east of Taif just off the Makkah-Riyadh highway. It’s a remarkable place to visit. If you have the chance, just go!

A full view of Wahba crater from the top
Looking down Wahba crater’s wall
Enjoy the shade while you can!
This is what you will see when you approach the crater
The walk down to the crater is stunning
There’s a good deal of greenery around the crater itself
It’s best to visit the crater in a group
The sunlight on the salt plane can be blinding.
Walking on the salt plane!
Have a look at the crater’s walls from the bottom
On the ground at Wahba crater!
Al Wahba crater in all its glory

Bahrain’s hidden pearl – Zaafaran Cafe

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Bahrain is a wonderful place; it’s a country that is always full of pleasant surprises. My wife and her family told me about a restaurant called Zaafaran, a small place in the heart of Souq Muharraq that is known for its traditional Bahraini dishes. We headed down to Muharraq on a Friday morning and I had to keep my eyes open when looking for the place (Zaafaran is just after Souq Al Qaiseriya a right hand turn after all of the sweet shops on the main road for those who know Muharraq).

After spotting the place and finding a parking spot, which is no mean feat in Muharraq, we headed to Zaafaran. The restaurant itself is tiny, with seating for no more than 30 people. The decor is traditional, and the staff are also dressed to match in traditional Bahraini attire. The setting is almost as impressive as the food, with (comfy) wooden benches to plump yourself down on.

The breakfast menu is set, with a selection of small dishes that include balaleet or sweetened vermicelli with egg, nakhi which is a Bahraini twist on chick peas, mahiawa bread or bread cooked in fish sauce, fuul, spicy tomato beans, and Bahraini kebab sandwiches (which are vegetarian for anyone who’s interested). It’s most fun to eat with your hands and the bread basket which comes as standard.

I wouldn’t be doing justice to Zaafaran by saying that this place is remarkable both for the food and the setting. If you’re looking for both a wonderful eat as well as an amazing time out then head down to Zaafaran. It’s right next to Souq Al Qaiseriya which is one of the oldest markets in Bahrain and an amazing spectacle in itself. And as for the cost? It’s a whole lot cheaper than Dubai’s Biker Cafe’s breakfast for the best local breakfast in the Arabian Gulf and costs about 50 to 60 Dirhams a person including all the chai kerak tea you can woof down. Just down measure your cholesterol levels for a good few days after!

Enjoy the pictures and get down to Zaafaran while there’s still space left at this remarkable restaurant-cafe.

Zaafaran is an Instagrammer’s delight! But I did put my phone down long enough to eat!
Everything about Zaafaran is authentic, including the decor
The before picture!
What could be better for breakfast?
Bahraini kebab sandwiches are just delicious but they’re not meat.
I just love this stuff. Chai kerak or cardamon tea. Much better than Red Bull!
The whole ambiance reflects a past generation
I can’t just keep my eyes off the food!
Bread cooked in fish sauce? It tastes much, much better than it sounds and is a real treat
Zaafaran isn’t easy to spot but there is an Arabic sign on the outside. Just keep your eyes open and ask around.
One of Muharraq’s oldest markets, Souq Al Qaiseriyah, is just next door. Go for a walk and burn off some calories.
Spices anyone? Doesn’t this beat supermarket shopping?
Don’t even ask me what all of this stuff is!

Is Saudi in love with or scared @*#$less by Twitter?

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Does this make sense? To anyone? (credit: Arab News)

Someone tell me, what is going on in the Magic Kingdom. Today we have a wonderful piece of editorial quality in Saudi Arabia’s English-language newspaper Arab News. The piece, titled Twitter may be linked to IDs, suggests that the country’s government is studying how to link Twitter accounts to identification cards, presumably to better monitor what all those naughty people are doing on the social media site. Here’s a link to the article and a quote from the piece below (as a journalist in Saudi I’ve never heard of the IT expert, but I’d probably disagree with his comments).

Twitter users beware. The Communications and Information Technology Commission (CITC) is currently studying the possibility of linking the access to microblogging site with the personal identification of social media users, according to sources.

The move is likely to create ripples in the social media circles.

A source at the CITC described the move as a natural result of the successful implementation of CITC’s decision to add a user’s identification numbers while topping up mobile phone credit.

Twitter has changed Saudi, period. And it’s not just me saying that either. There was a wonderful piece on Twitter and Saudi Arabia by CNN’s Christiane Amanpour about how the social media site has transformed how Saudis communicate.

Even the Saudi government has got in on the Twitter act. Public figures including culture and information minister Dr. Abdul Aziz Khoja, labor minister Adel Al-Faqih, and commerce minister Dr. Tawfiq Al-Rabiah all use Twitter, as do religious figures. A number of Saudi royals are also on Twitter and merrily tweeting away. And then there’s Al-Waleed. At the end of 2011 the Rainbow Prince and number XX on Forbes’ billionaire list Prince Alwaleed bin Talal announced a $300 million investment in the website. He said at the time that: “the move demonstrates our ability to identify promising investment opportunities with high potential for global impact.”

The above article follows on from a piece earlier this year in Arab News, which I’m going to quote in its entirety and which you can read yourself here.

It is very difficult to monitor Twitter, one of the most popular social networking sites in Saudi Arabia which at the moment has more than 3 million active users, according to Abdulaziz Khoja, Saudi Minister of culture and information.

“The ministry cannot monitor everything published on Twitter,” Khoja said in a statement.

He stressed the difficulty of monitoring what everybody writes, relying on the need to raise awareness among society members regarding what they write and publish on Twitter, a local paper reported.

Nonetheless Khoja declared that the ministry is following up what is happening on Twitter with a number of government agencies.
The minister highlighted the need to raise the consciousness of the active users of social networking sites and to assist the Ministry of Culture and Information in the monitoring process.

However, Khoja refused to compare the situation of social sites with online newspapers, which have been streamlined following a recent regulation.

Khoja stressed that the control on Twitter should originate from individual values and community culture. “With time, individuals will learn to express their opinions and to deal with the events in a more understanding, knowledgeable and accommodating approach,” Khoja said.

So what’s next? Monitoring what people say/think? Good people in positions of authority, Twitter is a channel and not the source. Someone tell me, what is going on. All I hear is tweet, tweet, flip, flop, flip, flop.

How communities are turning to social media when traditional media fails them: #Thx_Tom_Collins and Bahrain

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Professor Tom Collins was the subject of a public campaign on the social media site Twitter. Supporters thanked him via the hashtag #Thx_Tom_Collins for his political stance and decision to resign (credit: Irish Times)

As the Middle East’s media channels have become polarized over the past 24 to 30 months, communities who find that they have little if any representation in these traditional media channels have made social media their medium of choice when spreading and disseminating their viewpoints and opinions.

A great example from Bahrain this week was a campaign organized to thank the Professor Tom Collins, the president of the Bahrain campus of the Royal College of Surgeons in Ireland (RCSI), for his decision to resign from his post after the cancellation of a major conference on medical ethics in island. The RCSI had hoped to facilitate the event at its Bahrain campus but the key organizer Médecins Sans Frontières cancelled the event shortly before it was to be held.

Professor Collins resigned after the news of the conference’s cancellation broke. He has been roundly condemned in Bahrain’s national media for his decision which he said was done “in protest over the cancellation of the two-day event which was to examine “medical ethics and dilemmas in situations of political discord or violence.” The conference’s themes were sensitive in Bahrain following widespread arrests of medics in early 2011 at the country’s main hospital and their subsequent trials, a number of which are still ongoing.

The Twitter-based campaign was launched on Thursday 28th March at 8pm Bahrain time and was organized primarily by many of the medical community in Bahrain who were arrested over the course of the two years.Their message was clear and I’ll post some of the most popular tweets below.

What I find fascinating about the above is the role of the media during a time of crisis. For me, media such as newspapers can have a viewpoint but journalists should (theoretically) report the facts. When you’re disenfranchising such a large proportion of the population what happens to that newspaper not only during a crisis but after the crisis has passed, when agreements are made and a compromise is drawn up. With traditional media suffering globally due to a loss of public trust should editors be fighting the demand to be so overtly biased? What are your thoughts?